Fortis Warranty Becomes Fortis in Branding Initiative
New name reflects broader expertise, expanded services
DENVER (July 28, 2022) – Fortis Warranty today announces that its company name going forward will be FORTIS. Founded in 2003 by industry experts, FORTIS is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of London.
“Since our inception nearly 20 years ago, we’ve come to offer so much more than just a warranty, and our name change reflects that evolution,” said Rick Lewis, FORTIS President and CEO. “FORTIS offers a comprehensive range of roof performance management programs that provide financial security, extend the life of our customers’ roofs, and make a significant impact on ROI.”
The new FORTIS branding initiative includes logo design and tagline development that is representative of where FORTIS is today, as well as where it’s going in the future. FORTIS has maintained its corporate colors, including an orange and yellow gradient design element showing dynamism or change. The gradient is now seen in an abstract representation of a building, symbolic not only of the architectural asset that FORTIS protects, but also the direction and growth of the company itself. The new tagline encapsulates the expanded and comprehensive offerings by FORTIS, with a promise of “Roof Performance & Financial Certainty, Guaranteed.”
FORTIS is currently improving performance and increasing ROI for customers at more than 4,800 locations, with more than 140 million square feet protected, including many Fortune 500 companies that have turned to FORTIS to save money, gain financial certainty, and extend the life of their existing roofs.
Utilizing its unique FORTIS Roof Risk Assessment (FRRA) app with propriety roof scoring algorithm process, third party lab testing, and nearly 20-years of roof system data in its underwriting process, FORTIS has helped customers save more than $500 million in capital roof replacement costs, for an average ROI of over 250%.
“FORTIS helps our customers manage their roof performance,” said Dave Schupmann, Chief Operating Officer. “By eliminating unnecessary roof replacement, FORTIS provides our customers a 60 to 70 percent savings on roofing costs. With a downturn in the economy, and at a time when materials and labor have proven to be expensive and in especially short supply, roof performance management is more important than ever. FORTIS just makes good business sense.”
FORTIS is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of London. FORTIS has more than 350 strategic contractor partners, and more than 70 percent of the FORTIS business is from repeat customers with large building portfolios. FORTIS solutions provide a promise of roof performance and financial certainty, guaranteed. These proven solutions save money and save capital spending, while providing proven performance, and significant return on investment (ROI). FORTIS works with customers for Environmental, Social and Governance (ESG) commitments, including Solar Integration, Carbon Credits and more. For more information, visit on the web at www.fortis.us.com or call 720-505-2600.
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