How To Build a Great Corporate Culture When Office-Work Isn’t Possible

Management is never easy, but what’s the best way to manage when in-person meetings or even informal tools for collaboration like happy hours are no longer on the table? That’s the challenge the majority of businesses have faced in 2020.

Still, Julie Armendariz, GitLab Director and People Business Partner, said managers don’t need to reinvent the wheel. The principles that apply to leading in an office are the same that apply to leading a group of employees working from home.

“I think, at the end of the day, managing a remote company is like managing any company. It comes down to trust, clear, consistent communication, making sure people are aligned to goals, and creating a fun, engaging atmosphere to work in, whether that’s remote or on site,” said Armendariz, who has been working with a fully remote company for years in GitLab.

Companies that had to pivot quickly when the pandemic escalated in the U.S. and weren’t as accustomed to remote work as GitLab, found communication to be key. While employees always want to receive guidance from their leaders, being in touch more often was important for Lockton Companies, according to Kembre Roberts, the company’s AVP  Wellbeing Practice Leader.

“I’ve found leadership communication is effective all the time but even more effective in a 100% remote-work environment,” she said. “So, when we had leadership town halls throughout the year, they were more intentional from an executive team in delivering, from a company-wide standpoint, those company-wide updates about what was going on with the organization and where were we challenged in different aspects of the business.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Cara Smyth on responsible retail
By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements
November 30, 2023

The world is in an era where sustainability and responsible retail business practices are increasingly crucial. For the latest episode of “What Just Happened,” host Christine Russo further explored the hows and whys of this pressing issue by interviewing Cara Smyth, Global Senior Managing Director for ESG and Responsible Retail at Accenture, and Chair […]

Read More
standing out from the competition
Standing Out From the Competition
November 30, 2023

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from […]

Read More
Marine Corps
How Marines Master Communications Through Radio
November 29, 2023

Amid the chaos of the battlefield, the mastery of radio communication can mean the difference between victory and defeat. Marine Corps Veteran Jacob Dent provides a comprehensive look at the pivotal role of single-channel radios in ensuring operational success and safety for Marines stationed at Camp Pendleton and in global operations. The video delves […]

Read More