ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise

 

As the International Security Conference & Exposition West 2024 (ISC West) concludes, the security industry has once again proven its dynamic nature, evolving with the increasing integration of physical and digital security solutions. This year’s event, the largest converged security trade show in North America, hosted in Las Vegas, showcased over 750 brands, including 220 newcomers, and a strong focus on emerging technologies like AI. Discussions spanned the spectrum from advanced technological integrations to strengthening human elements of security, emphasizing the balance that modern security demands.

In the recent MarketScale Experts Talk roundtable, host Ben Thomas, along with industry experts Geoff Kohl, the Senior Director of Marketing at Security Industry Association; Dan Gundry, the host of NOC Your SOCs Off, and Cathal Walsh, the Chief Security Officer at Guidepost Solutions, delved into this very topic. The central question: How can organizations effectively balance integrating physical security measures with digital innovations without compromising either practice? This issue is particularly pertinent as industries continually adapt to technological advancements while striving to maintain robust physical security measures.

Key Points from the Discussion:

  • Emergence of New Technologies: The introduction of AI and machine learning in security systems, as highlighted by the presence of new exhibitors at ISC West, shaping the future of both threat detection and system integration
  • Challenges in Convergence: The difficulties in merging physical security with digital technologies and the need for strategic integration that does not overwhelm existing security frameworks
  • The Human Element: The importance of human oversight in an increasingly automated environment, recognizing that technology should enhance, not replace, human decision-making capabilities

Geoff Kohl: As the Senior Director of Marketing at Security Industry Association, Kohl brings deep insights into market trends, emphasizing the growth of digital tools that complement physical security strategies.

Dan Gundry: Known for his role as Host of NOC Your SOCs Off, Gundry provides a unique perspective on optimizing digital security solutions for real-world applications, especially in command centers.

Cathal Walsh: As the Chief Security Officer at Guidepost Solutions, Walsh contributes firsthand experience in implementing comprehensive security solutions, mainly focusing on integrating new technologies within established protocols.

This roundtable critically examines current trends and challenges that were showcased at ISC West 2024, offering valuable insights as businesses and security professionals navigate the complex interplay between physical safeguards and digital advancements.

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More