Malls Need to Assimilate or Face the Consequences

In this age of digital commerce, malls are facing logistics challenges that they must overcome or face an uncertain future.

The popularity of malls is declining forseveral reasons. For example, with 25 square feet for every American they are over saturating the population, and they often fail to match the demographics of their location or adapt to the trend of where customers are spending money.

Moreover, department stores account for 50% of retail lease space and are shuttering their doors as store trends show an uptick in health, beauty, home furnishings and restaurant space.

David Dixon, senior principal and planning and urban design leader with Stantec says that “the traditional mall is gone for now. Main Street is in and covered malls are out. Malls are finding a different meaning and purpose. They are becoming the downtown the suburbs never had.”

Malls today aren’t just about shopping, but also entail the experience of meals, entertainment, retail and even exercise and community outside spaces. Access to technology is yet another integral part of the puzzle.

“You couldn’t do this at home,” says Jeff Gunning, senior vice president of architectural firm CallisonRTKL . “These types of innovations are just as exciting as any of those online and make the mall more exciting than ever before.”[1]


Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More