Roof Talks: A Pandemic Isn’t the Time to Rush a Roof-Replacement Decision

It’s old-time wisdom that can be easy to forget in the uncertainty of a pandemic. The coronavirus outbreak has changed how everyone does business, but it has also allowed many business owners to take some time to think about what they need to do once it’s safe to get back to work.

Perhaps a roof replacement was on that list, but Dave Schupmann, Senior Vice President of Sales and Marketing for Fortis Warranty, said a complete overhaul may not be the best idea.

“One of our prime beliefs is many of the roofs that are replaced today are done so prematurely, just because the original manufacturer’s warranty (expires) doesn’t mean the system is bad,” Schupmann said. “Just because there’s 10 percent of the roof that’s bad or has leaks doesn’t mean the whole thing needs to be replaced.”

Fortis comes in and addresses specific reconditioning points on the system, and with COVID-19 adversely affecting so many businesses, they’re getting creative with their financing options.

“We really believe that Fortis gives them an option that they can spend significantly on a replacement and not lose the season,” Schupmann said. “They still get a long-term warranty, the most comprehensive and least restrictive in the industry, they get it at a great price, and we’re going to give them the ability to finance it interest-free.”

The pandemic is a horrible time for everyone, but it also can provide for reflection and thinking about the best next steps – steps that may include contacting Fortis rather than forging ahead with a major project as things begin to open back up.

“I think that this situation, as unfortunate as it might be, will allow customers to look at us and really see something new for the that’s tried and true and proven and well-protected in the industry,” Schupmann said. “We think Fortis is well-positioned for what’s about to take place here.”

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