Roof Talks: A Pandemic Isn’t the Time to Rush a Roof-Replacement Decision

 

It’s old-time wisdom that can be easy to forget in the uncertainty of a pandemic. The coronavirus outbreak has changed how everyone does business, but it has also allowed many business owners to take some time to think about what they need to do once it’s safe to get back to work.

Perhaps a roof replacement was on that list, but Dave Schupmann, Senior Vice President of Sales and Marketing for Fortis Warranty, said a complete overhaul may not be the best idea.

“One of our prime beliefs is many of the roofs that are replaced today are done so prematurely, just because the original manufacturer’s warranty (expires) doesn’t mean the system is bad,” Schupmann said. “Just because there’s 10 percent of the roof that’s bad or has leaks doesn’t mean the whole thing needs to be replaced.”

Fortis comes in and addresses specific reconditioning points on the system, and with COVID-19 adversely affecting so many businesses, they’re getting creative with their financing options.

“We really believe that Fortis gives them an option that they can spend significantly on a replacement and not lose the season,” Schupmann said. “They still get a long-term warranty, the most comprehensive and least restrictive in the industry, they get it at a great price, and we’re going to give them the ability to finance it interest-free.”

The pandemic is a horrible time for everyone, but it also can provide for reflection and thinking about the best next steps – steps that may include contacting Fortis rather than forging ahead with a major project as things begin to open back up.

“I think that this situation, as unfortunate as it might be, will allow customers to look at us and really see something new for the that’s tried and true and proven and well-protected in the industry,” Schupmann said. “We think Fortis is well-positioned for what’s about to take place here.”

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Mike Dermont Diversified talks AV and healthcare experience
AV’s Critical Role in the Future of Healthcare Experience
July 15, 2025

As healthcare organizations face growing pressure to improve healthcare experience, patient outcomes, streamline operations, and address chronic staffing shortages, audiovisual (AV) technologies are becoming essential tools in delivering high-quality care. From in-room monitoring to patient communication systems, the AV industry is stepping up to meet the evolving demands of a sector that touches every life….

Read More
Applied Digital
Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure
July 15, 2025

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

Read More
Sepsis
Challenges of Identifying and Reducing Sepsis Mortality – Episode 2
July 15, 2025

Michael Rothman explores the complexities of sepsis identification and management, highlighting the challenges posed by varying definitions and clinical pathways. He discusses the ineffectiveness of current sepsis screening protocols, which often yield high false-positive rates and fail to reduce mortality meaningfully. The episode concludes by questioning the focus on sepsis-specific initiatives and suggesting that more…

Read More
engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More