Why a New Rooftop Farm in Paris is a Glimpse into the Future

 

The city of light may become the city of fruits and vegetables soon.

French company Agripolis is slated to open a 150,000-square-foot rooftop farm in 2020, hosting 2,000 pounds of crop each day.

Urban farming and aeroponics have spread to America but this project is the most ambitious yet.

“In Europe they’ve really gone to another level with it,” Dave Schupmann, Senior Vice President of Sales and Marketing at Fortis Warranty, a roofing warranty provider, said.
Concerns about weeds and heaviness from rain and snow have traditionally been problems for rooftop farms, but advancements have made projects like this one more viable.

“Sustainability is great. The products that we’re using today, much more than ever are lasting longer. So, you’re able to put these giant farms on top of these systems without them breaking down every 10-15 years,” Schupmann said.

While green roofs are still relatively uncommon in the United States, the ability to turn a profit from them may spur more investment in the model, according to Schupmann.

“I think it’s fantastic what they’re able to do with the vegetative roofing, really making it more than just something nice to look at but making effective use of the land for the tenants around it,” he noted.

According to Curbed.com, the farm will host more than 30 different plant species. Parisians will also be able to occupy their own plots of land on the roof, creating a communal space for residents.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More