Reaching Commercial HVAC Industry Customers Through Social Media

When thinking about social media, the HVAC industry might not immediately come to mind, but Insight Partners isn’t camera shy. They recognize the need to share best practices and show the latest technology innovations, products, and services happening in the HVAC community. Through its HVAC TV YouTube Channel, Insight Partners brings critical information to those who need it.

Because the mission of the Straight Outta Crumpton podcast is to find innovators who are making a difference in their field, host Greg Crumpton couldn’t pass up the opportunity to speak with the face and voice behind the social media efforts at Insight Partners.

Tony Mormino, HVAC marketing director for Insight Partners, is the host of HVAC TV. And with 25 years in the industry, Mormino uses his knowledge and skills to spread the good word about everything HVAC.

“I took a year off and got back into the industry three years ago,” Mormino said. “And I started back in as an account executive, which I have a lot of history with. A year into that, COVID hits, and I got a call from Mark Murray, the president of our company, whom I’ve known for a while.”

Insights was looking to shake things up and quickly shift to a new way to reach customers… and that’s how the HVAC social media superstar was born.

Crumpton and Mormino’s conversation includes…

● Insight Partners’ role in the commercial HVAC industry

● Embracing digital technology and social media to get one’s marketing message

● Measuring ROI on digital and social media activities

“I measure our success by the amount of attendance we get, the amounts of attention we get, the amount of people who show up to our live events and people from their same company that show up,” Mormino said.

Mormino graduated with an engineering degree from the University of Florida in 1997. In addition to utilizing social media platforms to educate the HVAC community, Mormino serves as the technical sales & marketing director. Included in this role is a significant amount of online HVAC training, live HVAC shows on LinkedIn, and expanding HVAC education on the YouTube channel. Through his commitment to this role, he has helped Insight Partners become an industry leader in live online HVAC training and education.

Follow us on social media for the latest updates in B2B!


Identifying Lightning Damage on Pecan Trees
Identifying Lightning Damage on Pecan Trees: Tips from TreeNewal
June 7, 2023

Join ISA Certified Arborist Wes Rivers from TreeNewal as he examines the aftermath of lightning damage on a pecan tree. In this insightful video, Wes highlights the path taken by the lightning bolt through the tree, causing superheating of the water inside. The resulting vapor expansion creates visible damage to the tree. The tree’s survival […]

Read More
Health Plan
Transforming Coverage to Meet Healthcare Needs with SCAN Health Plan
June 7, 2023

John Petito, SVP of Transformation at SCAN Health Plan joins the podcast to share his story and how his work is helping enable new types of healthcare coverage for diverse populations. Join us to hear how Health Plans are beginning to evolve their approach to addressing the needs of older adults and the LGBTQ+ community […]

Read More
Finding your identity
Finding Your Identity with Dustin Odham
June 6, 2023

In an era where screens dominate our time, finding your personal identity becomes a challenge. Our generation is shaping itself based on an increasingly virtual world, often losing touch with the inner self. In fact, a recent study suggests that we could end up spending at least ten years of our life in front of […]

Read More