Rethinking How We Share Stories to Ensure We Don’t Lose Our Audience

On this episode of Safety Justice League, hosts, Abby Ferri, Jason Lucas, and Jason Maldonado continue their series of reflecting on past podcasts. Today, the three look back on their episode with Tamsen Webster, “the good idea lady,” and consider how they can better share their stories to cater to the needs of their audience.

“I’m excited to listen to this episode because I think we needed it given that we are speaking at an event next year,” Ferri said. After receiving an invite to the American Society of Safety Professionals 2022, the three are working to perfect their presentation skills to leave a lasting impact on their audience. “We need to reel ourselves back in, craft a story, and tell a story.”

One way Webster recommends doing this on the previous podcast is by balancing your passion versus your practicality. “We are very passionate. We kind of get out there and wing it most of the time,” Maldonado said, “but practically I want this presentation that we are going to do to sing. I want it to be the best presentation anyone goes to at ASSP 2022.”

But how do you make your dreams practical for the people who are going to see them? Quoting Webster, Lucas explains that you have to balance your passion versus your practicality. “She mentioned that we need to do a better job of channeling our passion to tell their story and not our story. That was one of the biggest takeaways from this episode for me.”

On the previous podcast, Webster had explained that it is not the story you are going to tell its the story those people going to tell when they are done. “If you can plant that seed in their head through your red thread, then you are going to have a good possibility that someone is going to take away that message and adapt it into their real life,” explained Maldonado.

To hear more about how the hosts of Safety Justice League will be rethinking how they share their stories, especially in preparation for ASSP 2022, tune into the podcast!

More Like This Story:

Correcting the Behavior Behind Distracted Driving

Psychological Health: The Often Hidden Side of Supporting a Healthy Workplace

An Executive Coach Gives Steps on How Your Team Can Own Their Responsibilities

Follow us on social media for the latest updates in B2B!

Image

Latest

spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More
transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More