The ENTOUCH Partnership Difference

For any organization to be a success, it typically needs to have strong partnerships. ENTOUCH embraces the partnership model and has a unique approach to ensuring success. Discussing the company’s take on partnerships, In Touch with ENTOUCH host Tyler Kern spoke with Todd Brinegar, EVP Sales and Marketing, and Jessica Beerman, Director of Channel Sales.

Beerman opened with some numbers. “I’ll let the data do the talking. In the past six months, we’ve expanded our partner ecosystem in every area—OEMs, local mechanical contractors and management companies.”

For Brinegar, partnerships with ENTOUCH are more than just on paper. “We consider our partners an extension of our company and culture.”

The key to strong partnerships, according to Beerman, is “showing up and investing in them.” It truly is an environment where they measure success based on that of their partners.

It helps to set the tone from the start.

“We develop a plan on revenue streams as we enter each other’s ecosystem. It’s more than just account planning because we also have quarterly business reviews that include performance data. Our data assets, which include machine learning, are unique. For those that use it through the managed services offering, we have a 100% retention rate,” Brinegar shared.

Since the company’s put so much into partnerships, they require a selective process. “It’s good to be in the multi-site energy management space, but it’s really a cultural fit. Do they have the same goals? Not everyone does,” Brinegar said.

Beerman and Brinegar also shared some success stories. One thing that stands out is that organizations proactively reach out to them about partnerships, which they attribute to a strong reputation in the industry.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


2023 Oil Price Instability
2023 Oil Price Instability: Rystad, Goldmand Saches, JP Morgan Analysts Predict High Prices to Come
December 8, 2022

2023 oil price instability remains likely as compounding research from oil analysts points to pent-up demand, new waves of COVID-19, OPEC+ production cuts, and more are creating scenarios for higher oil prices in 2023. Several factors are stacking to keep oil prices high next year. Some analysts have been countering this narrative in recent […]

Read More
women in the trucking industry
Opportunities for Women in the Trucking Industry
December 8, 2022

While women comprise nearly half of Canada’s workforce (47%), only three percent of women make up the number of Canadian truck drivers. While the number of women getting their commercial driver’s licenses has increased since 2010, there is a long way to go to realize the potential of women in the trucking industry. The […]

Read More
linear and CTV
Hitting Your Consumer Through Linear and CTV
December 8, 2022

Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]

Read More