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Energy management solutions that cut consumption and improve margins

ENTOUCH provides energy management and sustainability solutions that help commercial and multi-site businesses reduce consumption and improve operational efficiency. The company works with retailers, restaurants, and facility operators to deliver measurable reductions in energy spend without sacrificing performance. Their MarketScale channel covers the intersection of energy efficiency, building controls, and sustainable business operations.

37 episodes
Channel Brief·ENTOUCH · 37 episodes
Updated Jul 28, 2023

Energy Management Systems Drive Dual ROI: Profit and Sustainability

ENTOUCH's content argues that energy optimization is no longer a cost center but a competitive and ESG advantage. It backs this with specific savings ranges, customer verticals, and the business case for acting now.

ENTOUCH's channel argues that Energy Management Systems (EMS) deliver measurable financial and brand-loyalty returns, not just environmental compliance. The content repeatedly connects EMS deployment to reduced operational expenses, competitive positioning against sustainability-conscious buyers, and ESG goal achievement, using specific vertical case studies (restaurants, convenience stores, retail, banking) and savings data as proof.

Drawn from Energy Management Systems…the New Edge for Sus… and 5 more →

“The cost of inaction is the economic impact to your business by not investing.”

Jon Bolen, CEO of ENTOUCH

By the numbers

5–20%

potential electrical expenditure reduction from EMS optimization

$2,000–$6,000

monthly energy spending in restaurants and QSRs

75%

of convenience store energy consumed by lighting and refrigeration

40%

of large multi-site customer energy consumption from HVAC

What the channel argues

DataEMS can reduce electrical spend by 5–20% while improving brand loyalty with sustainability-conscious customers.→
DataRestaurants and QSRs spend $2,000–$6,000 monthly on energy; EMS optimization targets this material cost.→
DataOver 75% of convenience store energy is consumed by lighting and refrigeration alone.→
DataHVAC operations account for approximately 40% of large multi-site customers' total energy consumption.→
Data87% of business leaders consider energy and sustainability KPIs essential to informed decision-making.→
InsightENTOUCH partner program offers referral and reseller models, enabling partners to add ESG and profitability value for customers.→

What you'll learn

•How to quantify energy savings potential for your facility type and benchmark against peers.
•Why grid stress (Texas brownouts, extreme heat events) makes EMS investment urgent for certain regions.
•The business case for energy management as an ESG differentiator, not just a compliance checkbox.
•How to measure and report on energy KPIs to justify and track ROI.

What to do about it

→Audit your facility's lighting, HVAC, and refrigeration energy consumption to identify the 40–75% of spend that EMS typically targets.
→Map your sustainability-driven customer base and calculate the brand loyalty and retention value of achieving published ESG goals.
→Evaluate ENTOUCH partner options (referral or reseller model) if you operate multi-site retail, hospitality, or convenience operations.

Who and what shows up

Jon Bolen

CEO, ENTOUCH

Articulated C-store 24/7 energy challenges and framed inaction as a measurable business cost.

Jordan Statt

VP of Channel Development, ENTOUCH

Explained dual benefits of EMS for profit and sustainability, and why ENTOUCH partner model creates synergistic customer value.

Todd Brinegar

EVP of Sales and Marketing, ENTOUCH

Discussed EMS maximization for savings and procurement process efficiency.

John Casey

National Director of Sales and Director of National Accounts, ENTOUCH

Connected KPIs to energy management ROI and highlighted HVAC's 40% consumption share in ESG reduction strategies.

Frank Menocal

CTO, ENTOUCH

Emphasized network security as foundational to effective EMS, citing vendor trust and security review rigor.

Questions this channel answers

Q

How much can a business actually save with an energy management system?

EMS deployment can reduce electrical expenditure by 5–20%, with targeted impact on HVAC (40% of consumption) and lighting/refrigeration (75% in C-stores).

Businesses Should be Maximizing EMS for its Savings Pote… →
Q

Which business sectors benefit most from EMS?

Convenience stores, restaurants and QSRs, retail, banking, healthcare, fitness centers, and daycares all appear as ENTOUCH customer segments with documented energy optimization opportunities.

Restaurants and QSRs Looking for Energy Savings Require … →
Q

How do I connect energy management to ESG goals and stakeholder value?

Energy efficiency directly addresses the 'E' in ESG; 87% of business leaders view energy and sustainability KPIs as essential to decision-making. ENTOUCH helps quantify carbon reduction and cost savings together.

Energy Management Systems…the New Edge for Sustainabilit… →
Q

What are the immediate risks of not implementing energy management?

Grid stress (brownouts in high-demand regions like Texas), rising energy costs beyond operator control, and competitive disadvantage against sustainability-conscious buyers all create urgency.

Facility Pros Offer Summer Building Management Strategie… →
Q

How do I partner with ENTOUCH to offer EMS to my customers?

ENTOUCH Partner Program offers commercial partnership options from referral to reseller models, enabling partners to deliver savings, visibility, and control for customers.

What is the ENTOUCH Partner Program →
Topics:Energy Management Systems (EMS)Convenience stores and QSR operationsRetail and banking energy efficiencyESG and carbon footprint reductionNetwork security for IoT systems
Themes:Energy efficiency as competitive and ESG advantage, not cost avoidanceQuantified savings targets by vertical (5–20% range) backed by operational cost dataUrgency driven by grid reliability risk and sustainability buyer expectations

Industry context

Energy management software adoption is accelerating as businesses integrate operational efficiency with sustainability objectives, positioning EMS platforms as essential to modern energy strategies rather than cost-reduction tools alone.

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