The Future of Indoor GPS: Why Apple Is Betting on the UWB Location Chip

The consumer technology landscape is often a good indication of where the technology world is heading, giving the world a glimpse into how the industry’s major players are navigating unprecedented acceleration in the space and in innovation.

That landscape has seen Apple double down on its commitment to ultra-wideband technology, or UWB. The iPhone 11 was the first cellphone to leverage the technology, but the noted electronics juggernaut is set to continue to leverage the UWB chip.

What Is UWB?

The Apple UWB U1 chip made its way into the iPhone 12 range, as well, and many other devices will likely follow suit. It’s important, then, to become familiar with this technology and its implications.

Essentially, UWB is a wireless protocol for communications that functions using radio waves. There are key differentiators between UWB and other location technologies that make UWB a more attractive option for a variety of consumer and business applications, particularly where high accuracy and extremely low latency are paramount to success.

What Are Some Common UWB Applications?

UWB use is growing among companies like Apple and consumer brands like BMW, which is working to integrate with Apple’s CarKey, and Samsung, which employs a full-time “task force” dedicated to innovation in UWB.

More classic examples have been around for years, such as the “Find My” app on the iPhone, which lets you leverage UWB’s “pings” to see the location of a lost device, and Apple’s AirDrop feature for file transfer.

Lost-item tracking company Tile is also getting in on the action, announcing plans to release a UWB-enabled tag to rival the impending Apple AirTag that will also incorporate augmented reality technology to guide consumers to their items.

These uses, which are accompanied by a variety of others in the consumer market, indicate a clear trend – the superior location technologies enabled by UWB are ready to go “mainstream.”

In industrial and business settings, UWB is opening new doors in real-time locating system, or RTLS, usage. They’re used to track the location of objects or people in real time, giving organizations better insight into their operations and productivity.

For example, RTLS usage can enable parts or products to be tracked through assembly, merchandise located in warehouses (of growing importance in an increasingly digital shopping environment), and medical devices and other critical equipment to be tracked down when needed.

And these RTLS systems are getting more robust. Redpoint’s tags deliver latency of less than 200ms and accuracy within 10 cm through tags that employ up to 26Hz updates per second, a feature only possible with Redpoint’s patented DL-TDoA scheme.

The Future of UWB

UWB, alongside enhanced 5G rollouts and growing Internet of Things (IoT) usage, has a bright future in connectivity.

The more location-based data that can be produced in a given environment, the greater insights that can be drawn from that data. These insights will bring powerful new efficiencies to operations around the world.

The potential applications are exciting. UWB is already being used to engage in elevated indoor tracking for assets, people, vehicles and infrastructure, vehicle collision avoidance, indoor navigation, and more, and the capabilities are only growing. The future will bring powerful Industry 4.0 use cases, such as warehouse connectivity, mining visibility and logistic digital twins.

In a world that revolves around data collection, increased visibility and robust, actionable insights, that’s a game-changer.

To learn more about Redpoint Positioning’s role in elevating RTLS use in complex environments, visit redpointpositioning.com/technology/.

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More