3×5: Finding Inspiration in Challenging Times

It’s not every day that you get to pick the brain of the creative leader of a global fashion brand. But today isn’t just any day.

Today, podcast host Grant Bart brings to the show Sanda Choi, Creative Director of J. Choo Limited of Jimmy Choo fame. Here, she talked with Bart about the sources of inspiration and how she develops personal qualities like creativity, responsibility and kindness.

As a leader of a luxury brand, it’s easy to think that Choi’s standards of luxury and value are set much higher than the average person’s – and they are. However, as she continues her answer, she reveals a much humbler line of thinking.

“Good resources are precious. To see and choose the best gem – that’s precious,” she said. “Knowing you have to do something and knowing you have to make something. That, to me, is what luxury is. And time is precious.”

And when asked about her inspiration, Choi responded, “home, my kids, my girls. My family.”

“I’m actually trying to set up good moral standards for them, so that they can actually take care of this world and they can pass it on,” she continued. “If you treat people, objects and places in a certain way, they will do the same. And I guess, if each one of us could do our best, it could actually be quite interesting.”

Join us on the 3×5 podcast for the next episode as we meet with Rodman Primack from Mexico City. In this episode, the founder and owner of RP Miller Design shares how today’s art is reflecting a changing world.