As Unemployment Benefits Expire, How Can Businesses Bring Workers Back?

COVID’s economic and material disruptions gave many workers, across the blue- and white-collar spectrum, the tools to better analyze what they don’t like about their work lives. Inefficiencies of in-office work settings, dissatisfaction around low wages and unsafe work conditions, and insufficient medical benefits were laid bare. And workers responded, in many sectors, by withholding their labor. We all saw the mass exodus from fast food chains & restaurants, for example, during the pandemic, with paper signs on the drive-thru in bold: “We all quit.”

Withholding that labor strategically, though, is going to get harder for workers: this week marked an end to COVID unemployment benefit programs, leaving millions without federal aid, and millions more with reduced weekly checks, according to data from The Century Foundation.

How does this change the landscape for low-wage workers who’ve been holding out for higher pay and better benefits, and how should employers, based on their size and resources, respond to entice workers back?

Shaun Richman, Program Director of the Harry Van Arsdale Jr. School of Labor for SUNY Empire, gave us insights on the situation and what he sees as the solution to smooth the situation for workers and employers alike.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More