As Unemployment Benefits Expire, How Can Businesses Bring Workers Back?

COVID’s economic and material disruptions gave many workers, across the blue- and white-collar spectrum, the tools to better analyze what they don’t like about their work lives. Inefficiencies of in-office work settings, dissatisfaction around low wages and unsafe work conditions, and insufficient medical benefits were laid bare. And workers responded, in many sectors, by withholding their labor. We all saw the mass exodus from fast food chains & restaurants, for example, during the pandemic, with paper signs on the drive-thru in bold: “We all quit.”

Withholding that labor strategically, though, is going to get harder for workers: this week marked an end to COVID unemployment benefit programs, leaving millions without federal aid, and millions more with reduced weekly checks, according to data from The Century Foundation.

How does this change the landscape for low-wage workers who’ve been holding out for higher pay and better benefits, and how should employers, based on their size and resources, respond to entice workers back?

Shaun Richman, Program Director of the Harry Van Arsdale Jr. School of Labor for SUNY Empire, gave us insights on the situation and what he sees as the solution to smooth the situation for workers and employers alike.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

IP-M60
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver
February 4, 2026

The IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…

Read More
solo sailing
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk
February 4, 2026

For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence, and…

Read More
NFL Linebacker
Former NFL Linebacker Thomas R. Williams Talks about Life after Football
February 4, 2026

On this episode of the Through the Storm podcast with Dr. Travis Hearne, Travis sits down with former NFL linebacker, leadership expert, author, and all-around amazing human, Thomas R. Williams.  Since 2018, Thomas R. Williams has been a proud member of The Jon Gordon Speaking Team, dedicated to developing positive leaders and fostering stronger,…

Read More
Energy
Buy, Build & AI: Your New Software Strategy for Energy Leaders
February 3, 2026

Energy companies are running into a hard truth: the old “buy vs. build” debate no longer fits today’s reality—especially as AI moves from experiment to expectation. A modern software strategy must now account for cloud-native, modular ecosystems, where open APIs, integrations, and AI-ready interfaces determine how quickly teams can launch, adapt, and scale. Early…

Read More