Guide to B2B Marketing: SEO Plan Playbook and Toolkit
To maximize your investment in Search Engine Optimization (SEO), Sunstone Partners developed an SEO Plan Playbook and Toolkit that combines both technical and strategic elements.
The playbook consists of six categories with steps and action items to help you create an effective search engine optimization plan that maximizes your investment. Supporting documents and tools are also included.
Benefits of good SEO include increased sales, new customers, brand reputation, competitive position, and content management value.
Evaluate your current SEO strategy, utilize keyword research tools, and measure success through ongoing reports. Continuously optimize your web presence and identify areas for improvement. The presentation covers these items in detail.