Guide to B2B Marketing: SEO Plan Playbook and Toolkit

October 13, 2023


To maximize your investment in Search Engine Optimization (SEO), Sunstone Partners developed an SEO Plan Playbook and Toolkit that combines both technical and strategic elements.

The playbook consists of six categories with steps and action items to help you create an effective search engine optimization plan that maximizes your investment. Supporting documents and tools are also included.

Benefits of good SEO include increased sales, new customers, brand reputation, competitive position, and content management value.

Evaluate your current SEO strategy, utilize keyword research tools, and measure success through ongoing reports. Continuously optimize your web presence and identify areas for improvement. The presentation covers these items in detail.

Recent Episodes

Women's empowerment
View episode

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Tote pallet building systems are revolutionizing robotic palletization
View episode

With their focus on efficiency and simplicity, how are tote pallet building systems revolutionizing robotic palletization in modern warehouses? Joe McGrath, the Solutions Design Lead at Hy-Tek Intralogistics, delved into the transformative potential of tote-based systems within the broader ecosystem of pallet building. He highlighted the simplicity, repeatability, and reduced complexity that tote systems […]

Robotic pallet movers
View episode

The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]