Beyond the Numbers: Managing Crown Jewel Data Within Organizations

An organization’s intellectual property, trade secrets, and any proprietary information that requires protection are considered crown jewel data. Managing this data can be as crucial to the organization as the data itself. Trip Hillman, Director of Cybersecurity Services at Weaver, and Hunter Sundbeck, a Privacy Lead for IT Advisory Services at Weaver, checked in with Beyond the Number’s Tyler Kern to provide insights and strategies for managing essential company data.

“Often, an organization doesn’t know what it has,” Hillman said. “So, for these types of data, this crown jewel data, the key that we’re looking at, the valuable sense of this data, we want to make sure we have a method to protect it.” Companies must create a plan to identify the data and assign the proper security for data access.

Recognizing the need to manage data and robust data management is different. One of the challenges for organizations is properly defining their data into the proper classifications. Sundbeck said companies must identify what those crown jewel data assets are, which are top secret, and what data people can access. “I’ve done a couple of discovery audits where we’re figuring out what exactly you have, what your key processes are, what data feeds those key processes, and how that data is protected.”

Through this discovery process, companies may realize they have hidden or ‘dark’ data they’d forgotten. Some of this data could be critical or not. “There is a point where maybe you’re collecting data you don’t need,” Sundbeck said. Identifying valued data from bad helps companies put security and controls around the right data sets and clean up the rest.

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More