Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Content Factory’s Tour of B2B Content Creation Giant, MarketScale

MarketScale
April 19, 2023
B2B companies
B2B content
B2B marketing
B2B media
+more

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, begin the tour.

The first stop is a wall displaying onsite video productions and artwork by Kiara Thomas, 3D Art and Designer at MarketScale. The host highlights their collaboration with Jesse Cole from the Savannah Bananas for an online learning course called “Welcome to the Show,” focused on turning customers into fans. They proceed to Studio 53, the tallest studio in Dallas, and showcase a prototype machine that allows remote communication at trade shows.

Moving along, they visit the Async studio, which offers a different perspective due to its white background. They continue to the Trinity studio, which typically offers a scenic view of downtown Dallas and Fort Worth. This studio is versatile, suitable for live broadcasts, podcasts, and round table discussions. They meet Aaron Willis, the audio expert, who previously worked on “Wipe Out” and showcases the impressive setup for live broadcasts.

Finally, they briefly visit another podcasting studio, where the host mentions recording episodes and the convenience of having a secluded space for focus. The tour concludes with a thank-you to Katie for guiding them through the offices of this B2B content creation giant.

Recent Episodes

MarTech
View episode

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

spiral growth
View episode

Spiral Growth: The Career Strategy That Builds Real Leaders

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

ethical AI
View episode

In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert