Skip to content
MarketScale
Demo
‹ Back to IndustriesProfessional AV

Content Factory’s Tour of B2B Content Creation Giant, MarketScale

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale,…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Content Factory on MarketScale.

Share

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas. Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, begin the tour.

The first stop is a wall displaying onsite video productions and artwork by Kiara Thomas, 3D Art and Designer at MarketScale. The host highlights their collaboration with Jesse Cole from the Savannah Bananas for an online learning course called “Welcome to the Show,” focused on turning customers into fans. They proceed to Studio 53, the tallest studio in Dallas, and showcase a prototype machine that allows remote communication at trade shows.

Moving along, they visit the Async studio, which offers a different perspective due to its white background. They continue to the Trinity studio, which typically offers a scenic view of downtown Dallas and Fort Worth. This studio is versatile, suitable for live broadcasts, podcasts, and round table discussions. They meet Aaron Willis, the audio expert, who previously worked on “Wipe Out” and showcases the impressive setup for live broadcasts.

Finally, they briefly visit another podcasting studio, where the host mentions recording episodes and the convenience of having a secluded space for focus. The tour concludes with a thank-you to Katie for guiding them through the offices of this B2B content creation giant.

Content Factory

Part of this channel

Content Factory

One recording, many assets, across every channel.

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For Professional AV teams

See how Professional AV teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Professional AV

Professional AV hubMore expert Professional AV coverage.Explore →Customer Stories & Case StudiesTurn integrator wins into proof.Explore →BosePro audio discovered organically.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →