Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Content Factory’s Tour of B2B Content Creation Giant, MarketScale

MarketScale
April 19, 2023
B2B companies
B2B content
B2B marketing
B2B media
+more

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, begin the tour.

The first stop is a wall displaying onsite video productions and artwork by Kiara Thomas, 3D Art and Designer at MarketScale. The host highlights their collaboration with Jesse Cole from the Savannah Bananas for an online learning course called “Welcome to the Show,” focused on turning customers into fans. They proceed to Studio 53, the tallest studio in Dallas, and showcase a prototype machine that allows remote communication at trade shows.

Moving along, they visit the Async studio, which offers a different perspective due to its white background. They continue to the Trinity studio, which typically offers a scenic view of downtown Dallas and Fort Worth. This studio is versatile, suitable for live broadcasts, podcasts, and round table discussions. They meet Aaron Willis, the audio expert, who previously worked on “Wipe Out” and showcases the impressive setup for live broadcasts.

Finally, they briefly visit another podcasting studio, where the host mentions recording episodes and the convenience of having a secluded space for focus. The tour concludes with a thank-you to Katie for guiding them through the offices of this B2B content creation giant.

Recent Episodes

SchraubTec 2025
View episode

Innovation on Display: Apex Tool Group at SchraubTec 2025

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

cleco solutions
View episode

Empowering Customers with Cleco Solutions

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

safety
View episode

Engineering Solutions That Prioritize Safety and Precision

In high-stakes manufacturing, even a small misstep can cause serious injury and halt production entirely. When a spring-winding process in a commercial HVAC assembly line led to an operator injury, the stakes were painfully clear. That’s when customized engineering and collaborative problem-solving stepped in, turning a difficult moment into a transformational opportunity. With expertise from…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert