Content Factory’s Tour of B2B Content Creation Giant, MarketScale

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, begin the tour.

The first stop is a wall displaying onsite video productions and artwork by Kiara Thomas, 3D Art and Designer at MarketScale. The host highlights their collaboration with Jesse Cole from the Savannah Bananas for an online learning course called “Welcome to the Show,” focused on turning customers into fans. They proceed to Studio 53, the tallest studio in Dallas, and showcase a prototype machine that allows remote communication at trade shows.

Moving along, they visit the Async studio, which offers a different perspective due to its white background. They continue to the Trinity studio, which typically offers a scenic view of downtown Dallas and Fort Worth. This studio is versatile, suitable for live broadcasts, podcasts, and round table discussions. They meet Aaron Willis, the audio expert, who previously worked on “Wipe Out” and showcases the impressive setup for live broadcasts.

Finally, they briefly visit another podcasting studio, where the host mentions recording episodes and the convenience of having a secluded space for focus. The tour concludes with a thank-you to Katie for guiding them through the offices of this B2B content creation giant.

Recent Episodes

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…