Skip to content
‹ Back to IndustriesEnergy

Creating Your Unique Platform for Success

The best leaders take many forms. In business, disruptors and enlightened leaders transform organizations. And those leaders rely on leaders within their teams to pull it all together. One such role is an organizational chief of staff. Call them the ‘consigliere’ or the CEO’s confidant; they can play an invaluable role in seeing and realizing…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

·
Share
Creating Your Unique Platform for Success

Free workspace

Turn your Energy expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The best leaders take many forms. In business, disruptors and enlightened leaders transform organizations. And those leaders rely on leaders within their teams to pull it all together. One such role is an organizational chief of staff. Call them the ‘consigliere’ or the CEO’s confidant; they can play an invaluable role in seeing and realizing the needs of the whole enterprise.

The road to leadership is always an interesting one, and for those trying to find the path, one piece of advice is to create your unique platform for success. And for one entrepreneur, his unique platform includes the chief of staff as a business priority.

Mackenzie Lee, CEO & Chief of Staff Evangelist at Cedar Chief of Staff, created a business model to bring the leadership power of a chief of staff to the business community, which may not recognize the benefits such a role brings to an organization. He visited Manal Keen on Power Up with Manal to share his journey of discovery and why he believes everyone should invest in creating their unique platform for success.

Through Lee’s early post-college work journey, he began to see the chief of staff role within an organization as necessary. And these experiences sparked an idea.

“I’ve been an investment analyst and a defacto chief of staff,” Lee said. “I saw the power this role has on the C-Suite, the executive team, and the entire company, not to mention the development path for the chief of staff. And I started to think, how could I build a business around this?”

Keen and Lee discuss the following on the show:

  • Educating businesses on the benefits of having a chief of staff
  • The whys and hows of Lee’s journey to creating his company, Cedar
  • Advice for new entrepreneurs

“Start by testing very small ideas,” Lee said. “It all starts with an idea, and it starts with you talking about it with one other person and then talking about it with ten other people to refine your idea. And then create a very small MVP for that idea. So, post about it on LinkedIn, Twitter, or wherever you have a following, and see what the reaction might be from your community and your market, and take it from there. Don’t be afraid to go through hundreds of ideas.”

About Mackenzie Lee

Mackenzie Lee is a Stanford graduate with over a decade of experience serving executives from Fortune 1000 companies, growth companies, and startups, helping leaders solve tricky business problems and quickly driving operational results. He draws from previous experience as a solution consultant mentored by a former McKinsey manager, an investment analyst mentored by an ex-Goldman Sachs Manager, and a Stanford engineer.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Energy Insights

Vietnam's public EV chargers must work across compatible brands from July 2027

Vietnam's public EV chargers must work across compatible brands from July 2027

Circular 61/2026/TT-BCT requires public EV charging stations to be technically designed to serve compatible vehicles from different makers from July 1, 2027, with compatible connectors, charging modes and technical specifications. The requirement focuses on technical compatibility.

  • 01Circular 61 emphasizes technical compatibility without mandating support for all vehicle brands.

Oct 9, 2026

Flowco buys Lifting Solutions for mature-well lift

Flowco buys Lifting Solutions for mature-well lift

Flowco closed its Lifting Solutions acquisition, adding continuous rod and progressing cavity pump lift for mature wells. The deal gives Flowco scaled Canadian operations and an established international customer base it plans to use for growth in Canada, the Middle East and other markets. Sellers could receive up to C$10 million more based on Lifting Solutions’ 2027 financial performance.

  • 01The sellers can earn up to C$10 million in contingent consideration based on Lifting Solutions’ 2027 financial performance.
  • 02Lifting Solutions' proprietary rod coatings and PCP technologies are designed to extend run times and reduce workover and lifting costs.
  • 03Flowco says the deal creates opportunities to bring a broader set of technologies to customers across both businesses.

Oct 8, 2026

Solar panels installed in 2020 could supply 21% of solar silver by 2035

Solar panels installed in 2020 could supply 21% of solar silver by 2035

Recycling solar panels installed in 2020 could supply up to 21% of the silver needed for new panel production by 2035. Technical advances are making panel recycling more economic. Buyers and asset owners can start modeling recycled supply and retirement value.

  • 01Panels installed in 2020 could supply up to 21% of the silver needed for solar panel production in 2035, a 15-year lag that suggests recycled supply could be estimated from installation records.
  • 02European researchers estimate recycling could cover about 25% of cobalt and 15% of lithium, nickel and manganese supply by 2030.
  • 03A recycler's recovery rate means little without its purity: TNO's laser process reported roughly 97% yield with silver at 99.7% purity, the pairing that tells a manufacturer whether the metal is usable.

Oct 2, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512