Deep Dive Into Omnichannel Marketing: Maverick of Marketing

Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas.

On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the largest collection companies in North America. The duo talked about omnichannel marketing, Johannes’ career, and how he became a vlogger at the age of six.

Johannes was on a family vacation to Florida when he got the opportunity to borrow a video camera from his grandfather, who always had the latest and greatest tech toys. The VHS camera was large and sat on his shoulder, and despite its large size, he was excited to get some footage of his family’s vacation. On the first morning, he woke up early and made a show called “Breakfast with Eric,” where he showed the audience how to make an omelet.

“Right then, I knew video was my thing, and I never looked back,” Johannes said.

Through video, he started in marketing as a specialist. He expanded his skills in the field. He understood that video is an impactful way to get a message in front of people. Marketing, though, includes using both a creative and analytical mind.

“There are so many more things to being a good marketer than one of those tools, so it’s been quite an evolution,” Johannes said of learning that he couldn’t just be a master of video. “There isn’t a silver bullet anymore, and the minute you think ‘this channel or this tool or this method is bullet proof’… boom, it changes.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More