Finding the Intersection Between Data, Technology, and Sports

 
Data science and analytics play an ever-increasing and critical role in sports creating an intersection between data and sports. From making some sports safer, to understanding the performance and tactics of opposing teams, and individual player analysis and scouting, there’s hardly an area of sports today that doesn’t intersect in some way with technology and data.

So, how do all the puzzle pieces fit? That was the burning question on Adam Morrisey’s mind. For answers, he sought out a rising sports analytics guru, John Sears. Over a relatively short period, John has made his mark in quantitative analysis, working for HBO’s streaming platform, a nearly three-year stint in predictive analytics at Uber, heading quantitative strategy for the Minnesota Timberwolves, and currently serving as a Special Advisor for the Los Angeles Dodgers.

Sears joined Morrisey for a lively discussion on Tuesdays with Morrisey on connecting those dots to bring today’s sports into strategic view. And strategy starts with oneself; as Sears said, much thought goes into the decision process behind the positions he takes and the value he can bring to an organization. Often, those decisions went beyond salary.

“You can’t just straight-line every salary for the rest of your life,” Sears said. “It’s the experience. There’s so much more to it than my earnings over the next two years.”

Morrisey and Sears discuss the intersection between data further…

● The sports industry’s evolving approach to the role of data

● Breaking down data and looking for the proper signal to predict performance

● How evaluating data is different depending on the sport

● Upcoming data analytics technology

“These last two or three years, there’s this massive wave of what they call generative models of AI,” Sears said. “For example, I still spend a few hours daily writing and looking at code. And I’ll have a text editor with a plugin called code pilot. It suggests big chunks of code by guessing what I’m trying to do based on how I start writing. It’s eliminated most of the tedious aspects of writing code.”

Uber, The Minnesota Timberwolves, KeepTruckin, and the Los Angeles Dodgers are a few big-name organizations John Sears has worked for since graduating Magna Cum Laude from Carleton College in 2009. Sears earned his MS from Stanford University in 2015; He is a quantitative analysis force of nature.

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More