Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

In Effort to Abide by China Plus One Strategy, Tech Companies Have Their Sights on Vietnam for Manufacturing

Tech manufacturers are shifting complex production beyond China to capitalize on lower costs and supply chain resilience across Southeast Asia

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

By Hamid Noori · ChinaChina Plus OneHamid NooriManufacturer
Share

Key takeaways

01

Tech manufacturers are shifting complex production beyond China to capitalize on lower costs and supply chain resilience across Southeast Asia

Get featured

Want to get featured in MarketScale Engineering & Construction?

Create a free MarketScale workspace and get your company's expertise featured across our Engineering & Construction coverage. No credit card, no demo required.

Request an invite

Several tech companies are applying strategic moves to diversify its manufacturing operations from China to other countries, like Vietnam. This signifies a broader shift in the tech industry's global supply chain. While Vietnam has traditionally been considered a hub for low-tech electronic manufacturing, it's quickly becoming an option for more sophisticated production needs. This pivot is attracting tech giants like Apple attracted to lower costs and Vietnam's other economic advantages.

China Plus One isn't about substituting China. It's also about supplementing it.

But the story is far from a clean break. China's robust infrastructure and skilled workforce mean that China Plus One isn't about substituting China. It's also about supplementing it. As countries and companies navigate this new terrain, there are several challenges that must be tackled. Overall, even with Apple's strategy of geographically diversifying its supply chain is welcomed, a full-on migration away from China is not exactly feasible given the manufacturing ecosystem

Hamid Noori, provides invaluable insights into this fascinating development. He serves as the Executive Director of the Lazaridis Executive Master's in Technology Management Program at Wilfrid Laurier University. With an extensive background in technology management and international business, Noori's knowledge shines a light on the future directions of the technology manufacturing landscape, and how Apple is one of the tech companies leading this charge.

Noori's Thoughts on Manufacturing Vietnam

Apple's Shift to Vietnam for Manufacturing

"Apple is slowly shifting its device assembly processes to factories in Vietnam to minimize its reliance on China. And then, of course, it has started to do the iPad production, to move the iPad production to Vietnam from China and start manufacturing watches and MacBooks."

Apple is slowly shifting its device assembly processes to factories in Vietnam to minimize its reliance on China.
— Hamid Noori, Executive Director of the Lazaridis Executive Master's in Technology Management Program at Wilfrid Laurier University

JPMorgan's Forecast on Apple's Manufacturing

"JPMorgan forecasts that the percentage of Apple products made in China will drop from 95 percent to 75 percent by 2025."

Why Vietnam is Favorable for Manufacturing

"Now, the reason that Vietnam is becoming one of the favorable target for these manufacturing companies, giant manufacturing companies such as Apple, is because of the, of course, low labor costs. And then the free zone economies that they are promoting quite extensively."

Apple Encouraging Contract Manufacturers to Move

"And not only Apple is moving, you know, strategically moving to Vietnam, its contract manufacturers also are encouraged and in some cases perhaps asked for to move to Vietnam. Pegatron, LuxShare, Wistron, these are expanding their production facilities in Vietnam as Apple is moving out of China."

The Continued Role of China in Supply Chain

"But, you know, one thing that I have to be careful here, and that is when we are talking about moving out of China, to me, it is almost impossible to assume that these big companies are going to forget about China. China still has a very, very strong supply chain system, a very knowledgeable workforce."

Challenges in Moving Operations to Other Countries

"There are challenges moving operations to other countries. Not only it's exclusive to China plus one, but any time that any country, any company wants to move to its operations from one country to another country, there are a number of challenges that must be met. For example, labor skills and availability, understanding of custom processes and government regulations, warehouses, space and services, freight capacity, supply of inbound materials, transit times and so on and so forth."

Hamid Noori serves as the Executive Director of the Lazaridis Executive Master's in Technology Management Program at Wilfrid Laurier University. With an extensive background in technology management and international business, Noori's knowledge shines a light on the future directions of the technology manufacturing landscape, and how Apple is one of the tech companies leading this charge.

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Hamid Noori
Hamid NooriExecutive Director, Lazaridis EMTM

Hamid Noori completed his doctoral studies at Ivey Business School, Western University in Canada. He has shared his knowledge as a visiting scholar at various esteemed institutions, including the Haas School of Business at UC-Berkeley, Xian Jiaotong University in China, USC’s Marshall School of Business, and several others. In 2001, he was the recipient of the Award for Innovative Excellence in Teaching, Learning & Technology, and his case study, Danier Leather Inc., was honored with the International Case Competition Award. Mr. Noori is credited as an author or co-author of three books, one conference proceedings, numerous monographs, over 100 research papers, and three commercial software packages. His noteworthy achievements include being one of the earliest recipients of the University Research Professor Award, the highest academic recognition at Laurier. Mr. Noori has also taken on significant roles, including the funding director for the doctoral program and a research center in management of technology. He has guided and mentored numerous PhD and master's students in the realm of operations and technology management.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Dallas is still building big, but U.S. apartment deliveries fell 41%

Dallas is still building big, but U.S. apartment deliveries fell 41%

Apartment deliveries in the U.S. decreased by 41% in the first half of 2026, according to Yardi Matrix data. Despite this national trend, Dallas/Fort Worth led in both multifamily and industrial deliveries.

  • 01Apartment deliveries in the U.S. dropped 41% in H1 2026.
  • 02Dallas/Fort Worth led the nation in multifamily and industrial deliveries.

Aug 29, 2026

2026 design rankings show buyers now shop for engineering talent

2026 design rankings show buyers now shop for engineering talent

The 2026 design rankings indicate a trend where buyers are increasingly valuing engineering talent in their procurement decisions. Both BD+C’s Giants 400 and ENR’s international list highlight a growing focus on specialized engineering expertise. This trend suggests a shift in how procurement and contractual decisions in the engineering sector are made.

  • 01Specialized engineering talent is becoming a crucial factor in procurement decisions.
  • 02Industry rankings like BD+C's Giants 400 highlight a focus on engineering depth.
  • 03There is a shift in procurement and contract adjustments to prioritize engineering expertise.

Aug 27, 2026

Most MES programs are stuck at pilot scale, and that’s now an AI and cyber risk decision

Most MES programs are stuck at pilot scale, and that’s now an AI and cyber risk decision

A Rockwell Automation survey of 1,560 manufacturing and industrial professionals across 17 countries found that 93% have MES running in at least one facility, but only 23% say it is fully integrated across all sites. Manufacturing Dive reports this gap complicates AI adoption and raises cyber risk as fragmented MES implementations vary in data definitions, patch levels, and access controls across plants.

  • 0193% of manufacturers have adopted MES technology.
  • 02Only 23% of manufacturers have fully integrated MES across all sites.
  • 03The lack of full MES integration may elevate AI and cybersecurity risks.

Aug 24, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Expert

Hamid Noori
Hamid Noori

Executive Director, Lazaridis EMTM

Hamid Noori completed his doctoral studies at Ivey Business School, Western University in Canada. He has shared his knowledge as a visiting scholar at various esteemed institutions, including the Haas School of Business at UC-Berkeley, Xian Jiaotong University in China, USC’s Marshall School of Business, and several others. In 2001, he was the recipient of the Award for Innovative Excellence in Teaching, Learning & Technology, and his case study, Danier Leather Inc., was honored with the International Case Competition Award. Mr. Noori is credited as an author or co-author of three books, one conference proceedings, numerous monographs, over 100 research papers, and three commercial software packages. His noteworthy achievements include being one of the earliest recipients of the University Research Professor Award, the highest academic recognition at Laurier. Mr. Noori has also taken on significant roles, including the funding director for the doctoral program and a research center in management of technology. He has guided and mentored numerous PhD and master's students in the realm of operations and technology management.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512