Building a More Human Workplace: Julie Develin on the Future of HR and Workforce Data at HR Southwest 2025

 

In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture. Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams are struggling with change fatigue. From AI-driven platforms to evolving workforce demographics, the way companies understand, support, and engage employees is being rewritten in real time.

So, how can HR professionals bridge the gap between culture and compliance, and between empathy and efficiency, in an era where change never stops?

That question took center stage at the HRSouthwest Conference 2025, where Daniel Litwin, the Voice of B2B at MarketScale, sat down with Julie Develin, Senior Partner for Human Insights at UKG. The two shared an insightful conversation on the state — and soul — of modern HR, exploring how organizations can harness data to elevate people strategies, strengthen trust, and foster belonging in the age of automation.

Top insights…

  • Workforce Data as Storytelling: Develin emphasizes that data isn’t just numbers — it’s the story of your workforce. When used effectively, it helps HR leaders understand why employees stay, leave, or burn out, and informs decisions that improve organizational health.
  • Culture Is Everyone’s Job: Culture doesn’t belong solely to HR. It’s built across all levels of an organization, through shared values, trust, and listening — not just annual surveys or mission statements.
  • Listening as Leadership: Develin argues that the most powerful tool for employee engagement is listening — truly hearing employees through continuous feedback loops and acting meaningfully on what’s heard.

Julie Develin is a seasoned HR strategist and keynote speaker with over 20 years of experience helping organizations align people, technology, and business goals. As Senior Partner for Human Insights at UKG and a Top 100 HR Influencer, she specializes in workforce strategy, human-AI collaboration, and employee experience transformation. A certified SHRM-SCP and longtime adjunct professor at McDaniel College, Develin is recognized for her thought leadership in using data and empathy to build workplaces where people and performance thrive.

Article written by MarketScale.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More