Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Karateka – Bringing Web3 Entertainment to Combat Sports with Karate Combat

Over 60 million people in the U.S. play fantasy sports—that’s one in almost five people. Game developers need to keep rolling out new and exciting opportunities to keep these gamers engaged. How is one company, GameOn, leveraging Web 3.0 to do just that? On today’s episode of Gossip About Gossip by Hedera, podcast Host and…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Hedera Hashgraph on MarketScale.

Share

Over 60 million people in the U.S. play fantasy sports—that’s one in almost five people. Game developers need to keep rolling out new and exciting opportunities to keep these gamers engaged.

How is one company, GameOn, leveraging Web 3.0 to do just that?

On today’s episode of Gossip About Gossip by Hedera, podcast Host and SVP of Communications at Swirlds Labs, Zenobia Godschalk, speaks with Matt Bailey, CEO of GameOn, about what GameOn is and how they are leveling up the sports and fantasy gaming experience on Web 3.0 through their Karateka launch.

Godschalk and Bailey also discuss…

  1. The journey GameOn has taken to get to where they are now
  2. How GameOn is leveraging blockchain technology for the fantasy sports industry
  3. GameOn’s cross-chain compatibility and partnership with Hedera

Bailey covered the Web 3.0 benefits. “Let’s use the karate combat partnership that we have as an example… We’re going to be selling playable digital fighters. So, every fighter in the karate combat league, you’re going to be able to buy them. They’ll be limited at 200 per fighter but it will look and feel like the actual fighter that’s fighting in the live events. With that playable digital fighter, notice we’re not calling it an NFT. Of course, it is an NFT, but it’s a playable digital fighter. You can gear it up, so you can buy gear like weapons and shorts and other different items that can not only change the look of your playable digital fighter, but can also give it an advantage in games,” he stated.

Matt Bailey is CEO of GameOn and Founder & Board Director of Brooklyn Kings Rugby League. He is an entrepreneur breaking into the future of Web 3.0 games. He has served as an Adjunct Professor for Clark University, Senior Director, Brand Partnerships, for LiveStyle, Inc., and Director, Global Partnerships for Brooklyn Sports & Entertainment, amongst other roles. Bailey attended the University of Technology Sydney, where he earned a Bachelor of Management in Sport & Exercise.

Hedera Hashgraph

Part of this channel

Hedera Hashgraph

Enterprise-grade distributed ledger infrastructure for institutional Web3 applications.

Visit the channel

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Sports & Entertainment expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

room_13147

room_13147

Bradley Skinner has extensive experience in education, particularly in theater, where he teaches students the broad application of stage skills. He has previously served as a vice principal and values mentorship highly. Skinner has returned to teaching after various roles to continue inspiring students in the classroom.

  • 01Skills learned in theater have applications beyond the stage.
  • 02Mentorship plays a critical role in personal and professional development.
  • 03Returning to teaching allows deep engagement and influence on students.

Jul 21, 2026

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain Won the World Cup. Here Is the $13 Billion B2B Story Behind It.

Spain's victory in the 2026 FIFA World Cup at MetLife Stadium not only secured them the trophy but also highlighted a $13 billion B2B commercial success. Enterprises worldwide tapped into this global event to capture significant business attention, leveraging it as a massive B2B marketing opportunity.

  • 01The 2026 FIFA World Cup generated $13 billion in commercial returns.
  • 02Enterprises recognized the World Cup as a major B2B attention event.
  • 03Spain won the World Cup, enhancing their global sports profile.

Jul 20, 2026

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

Gaming investment hits 12-month high of $2.5B+ in Q2 2026, led by AI, AdTech, and hardware deals

In Q2 2026, gaming investments reach a 12-month high of over $2.5 billion. The surge is driven by significant deals in AI tools, AdTech, and hardware. Drake Star's report highlights the peak occurred over 96 financing rounds.

  • 01Gaming investments hit a 12-month high of $2.5 billion in Q2 2026.
  • 02AI tools and AdTech were the main drivers of large investment checks.
  • 03The peak investment period spanned 96 financing rounds.

Jul 16, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512