Go Back

Sunstone Partners

Sunstone Partners is a prominent private equity firm with a strong focus on driving growth in technology-enabled services and software enterprises through strategic investments.

Sunstone Partners

Business Services
Podcasts

Guide to B2B Marketing: Lead Generation Plan Playbook and Toolkit

December 21, 2023
Keka Cobb
lead generation processes
ROI
Sunstone Partners
+more
MarketScale

 

Keka Cobb, VP of Marketing and Demand Generation at Sunstone Partners, talks through the elements of the Lead Generation Plan Playbook in this Guide to B2B Marketing. She provides a step-by-step guide to creating a comprehensive lead generation plan. It includes a table of contents, frameworks, and tools to help understand and improve lead generation processes.

Stages include understanding lead generation, planning your strategy, defining what a lead is, implementing technologies, executing lead generation programs, and evaluating program ROI. 

Recent Episodes

flash titles
View episode

Motor Fuels Tax Minute – Episode 45: Flash Titles

In this week’s episode of Motor Fuels Tax Minute, our hosts give an overview of flash titles.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 45 00:00:00 Leanne: Welcome to this week’s Motor Fuels Tax Minute, the vlog where we talk all […]

home insurance
View episode

Homeowners Can Cut Home Insurance Costs by Bundling, Increasing Deductibles, and Regularly Comparing Rates

As mortgage rates and home prices climb, homeowners across the United States are grappling with another financial hurdle: surging home insurance costs. States like Florida and Texas are seeing increases of up to 421%  above the national average, primarily due to the rising frequency of severe weather and climate-related events. This trifecta of financial pressures […]

emotional healing and resilience
View episode

Emotional Healing and Resilience: Dr. Ted Wiard’s Insights on ‘Through the Storm’

Navigating through significant personal loss and trauma requires more than just time; it demands emotional healing and resilience. The latest episode of Through the Storm tackles this complex topic with guest Dr. Ted Wiard, the Clinical Director and Founder of Golden Willow Counseling, who shares his profound experiences and professional expertise in overcoming life-altering […]