Rethinking the Mindset of a Business Owner

A business owner mindset isn’t exclusive to those chasing tech-startup dreams. Being an entrepreneur can happen in any industry. Discussing his journey to becoming a business owner was EJ Williams, who joined David and Matthew Shields on Like It’s Your Job.

Williams, an electrical engineer, has an interesting story. He’s worked for Tesla and a Mark Cuban startup. However, he didn’t find satisfaction in those roles, because he wanted to be a business owner. His initial ideal of entrepreneurship was tech and Silicon Valley. “That start-up is a long shot with a low likelihood of success. The middle ground is being a small business owner offering something somebody needs.”

For the past three years, he’s been learning the business of a Jiffy Lube franchise at Indiana Car Care. It wasn’t necessarily where he thought he’d find what was missing, but he expressed that life is about opportunity, and this was one to take.

The conversation included William’s favorite quote from Matthew McConaughey, “Persist, pivot, or concede—it’s up to you,” Williams said, “You have to keep asking yourself this with high-level decisions and small tasks.”

Those three options are a good framework for his life as a small business owner. He didn’t always know it was OK to want more. “If you’re the business owner type, it’s OK that you want to look at everything and not be satisfied in one role.”

Williams credits where he is now to his own perseverance but also his mentors. “I learned a lot listening to them and taking their advice. Now, I try to find mentees, because sharing knowledge is the best way to learn.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More