Articles by tag: startup

The Tools and Technology You Need to Kickstart Your Business

Running a successful company today isn’t necessarily easier than it was a century ago. At the end of the day, challenges like competition, financing, innovation, and customer support always remain relatively difficult. However, I believe we can safely say that launching a business today is more manageable than ever before. If you have a […]

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Latest

2022 - Past Episodes
Achieving Transparency in the Startup Business Model

With the successes of businesses and companies like Facebook, Apple, and Uber, startups are more common than ever, as many niche markets with a startup business model have proven to be lucrative. But starting a new business idea and finding success within it doesn’t happen overnight. In fact, failure is more likely because getting […]

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Education & EdTech
The Highschooler Who Developed a Program to Avoid Virtual Lateness

If there’s one thing that came out of the COVID-19 pandemic that is likely here to stay, it’s virtual meetings and classes. Because lockdowns forced many closures, a lot of businesses and institutions relegated to using online meeting websites to pick up work as usual. But in that came lateness. On an episode of […]

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Articles
New Year, Bright Future: Tech Titans Celebrates the 21st Annual Award Gala In Person and Virtually

With the pandemic forcing the 2020 gala to be presented virtually, attendees, sponsors and hosts celebrated the Tech Titans 2021 Awards Gala in a hybrid format. The gala took place at the spacious Eisemann Center and was streamed on MarketScale.com, on January 19th to honor high achievers in the North Texas technology industry. A Gala […]

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Education & EdTech
Why EdTech Investment Activity Is Breaking Records In 2021

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   Every six months or so, we host Tony Wan, […]

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Business Services
First-Time CEO? Here’s How You Can Manage Your Stakeholders

You’ve got a great idea — but how do you turn it into a winning business? On this podcast, Luke Fox and Jef Graham will show you how to be a successful startup CEO  offering insights for first-time company leaders surrounding products, personal leadership, people management, key metrics, and more. It’s time to get to […]

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Business Services
Rethinking the Mindset of a Business Owner

A business owner mindset isn’t exclusive to those chasing tech-startup dreams. Being an entrepreneur can happen in any industry. Discussing his journey to becoming a business owner was EJ Williams, who joined David and Matthew Shields on Like It’s Your Job. Williams, an electrical engineer, has an interesting story. He’s worked for Tesla and a Mark […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Articles
Leading Your Organization into the Future with Empathy and Relationships
April 21, 2021

You’ve got a great idea — but how do you turn it into a winning business? On this podcast, Luke Fox and Jef Graham will show you how to be a successful startup CEO  offering insights for first-time company leaders surrounding products, personal leadership, people management, key metrics, and more. It’s time to get to […]

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Do College Admissions Need to be Disrupted?
March 29, 2021

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   The process of applying to college continues to get […]

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Key Considerations when Building a DTC Healthcare Brand
March 26, 2021

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by […]

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The Role of Social Equity in Travel
November 10, 2020

Inherently counter-intuitive to the open-mindedness associated with travel, many have been a little surprised when the curtain has been pulled to the side to reveal that the travel industry has a good amount of work to dow hen it comes to systemic racism. In today’s interview, Brittany Noelle, the founder of Black Women Travels, […]

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Creating the “Siri” of Fantasy Football
September 21, 2020

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports into the future. It has been an unusual year for the NFL but something that is 100% guaranteed is the fact that sports fans will […]

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Can Copper on High-Touch Surfaces Help in the Fight Against COVID?
July 23, 2020

In the midst of the COVID-19 pandemic, technological ingenuity is emerging at the forefront of the battle against the spread of disease. Trent Kelly from Copper Clean joined us to discuss how copper can be repurposed as a frontline defense. According to Kelly, copper has a long history of being used for its anti-bacterial […]

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The Strategy Behind Lululemon’s Pivot to Fitness Technology
July 13, 2020

Boasting more than 340,000 subscribers with classes that are streamed for over 4 million minutes each month, as well as the certification of over 1,300 viewers to become teaching and healing yogis, Brett Larkin is the creator of the award-winning YouTube channel, Uplifted™️ Yoga, as well as Uplifted™️ Online Yoga Teacher Trainings. And today, […]

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CineCast: Advice for Young Software Companies
November 20, 2019

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast. “When we first launched the software, we launched with our same […]

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CineCast: How a Brand New Startup Can Act Like an Established Company
November 18, 2019

Cinedeck COO Jane Sung says there were huge barriers when it came to entering the software technology market with cineXtools. “Especially when you’re bootstrapping that new product,” Sung said in this second of three-part discussion on CineCast, a Cinedeck podcast. “Basically it felt like we were starting as a brand new startup.” Like a startup, […]

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