CineCast: How a Brand New Startup Can Act Like an Established Company
Cinedeck COO Jane Sung says there were huge barriers when it came to entering the software technology market with cineXtools.
“Especially when you’re bootstrapping that new product,” Sung said in this second of three-part discussion on CineCast, a Cinedeck podcast. “Basically it felt like we were starting as a brand new startup.”
Like a startup, Cinedeck was reaching for a new audience that was unfamiliar with the company and its prior product offerings. Though they were a well-established company, they had to break through like a brand new player in an increasingly “noise-filled” marketplace. They teamed with marketing and other experts for outsourced operations and kept a large in-house development team in-house.
For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]
Legalized Sports Betting Could Benefit the US Economy
Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]
