CineCast: How a Brand New Startup Can Act Like an Established Company

Cinedeck COO Jane Sung says there were huge barriers when it came to entering the software technology market with cineXtools.

“Especially when you’re bootstrapping that new product,” Sung said in this second of three-part discussion on CineCast, a Cinedeck podcast. “Basically it felt like we were starting as a brand new startup.”

Like a startup, Cinedeck was reaching for a new audience that was unfamiliar with the company and its prior product offerings. Though they were a well-established company, they had to break through like a brand new player in an increasingly “noise-filled” marketplace. They teamed with marketing and other experts for outsourced operations and kept a large in-house development team in-house.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Care Anywhere: The Journey Begins
Care Anywhere: The Journey Begins
September 18, 2024

In the inaugural episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, CMO of CGFNS International, Inc., introduces the organization’s mission to address global healthcare workforce challenges. Joining the discussion are Dr. Peter Preziosi, President and CEO of CGFNS International, Inc., and Julia To Dutka, Chief of the CGFNS Global Health Workforce…

Read More
revolutionizing drug development
Revolutionizing Drug Development: The Patient Voice is Leading the Way!
September 18, 2024

Revolutionizing drug development is pivotal in today’s healthcare landscape, particularly as the patient voice grows louder and more influential in shaping therapies. The latest episode of Healthcare Rethink, a FinThrive podcast, looks at this transformative trend. In an engaging discussion, host Brian Urban welcomes Wendy Erler, the VP of Global Patient Experience at Alexion…

Read More
we matter
We All Deserve to Feel We Matter: Insights from Stephen “Shed” Shedletzky
September 17, 2024

In today’s fast-paced business environment, ensuring we matter at work is more important than ever. Research reveals that an employee’s relationship with their boss can impact their well-being more than their doctor or spouse, proving that leaders play a crucial role in shaping an environment where we matter. Stephen “Shed” Shedletzky, a Leadership Expert…

Read More
brand-agency
The Future of Brand-Agency Dynamic in the Age of AI
September 17, 2024

Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI’s efficiency to manage agency collaborations. In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that…

Read More