Articles by tag: investments

Decision Makers Are Re-Evaluating Marketing Investments

Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more

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People at Health Clubs
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
October 15, 2021
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county gym and fitness center Read more
AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
All Articles
Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more
Why Early Learners Need Community Investment To Succeed
May 7, 2021
Due to the COVID-19 pandemic, demographics in Pre-K and Kindergarten are shifting. This is leaving an enrollment bubble as students head back to class in Fall 2021. A strain will be placed on Read more
Breaking the Stigma of Athletes Mishandling Money
April 27, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders Read more
CineCast: Advice for Young Software Companies
November 20, 2019
Taking Cinedeck from the hardware world to the software world impacted leaders' outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor Read more
CineCast: How a Brand New Startup Can Act Like an Established Company
November 18, 2019
Cinedeck COO Jane Sung says there were huge barriers when it came to entering the software technology market with cineXtools. "Especially when you're bootstrapping that new product," Sung Read more
CineCast: How Cinedeck Transitioned From a Hardware to a Software Solutions Provider
November 15, 2019
From its inception, Cinedeck has worked tirelessly to bring innovative video recording and editing tools to the market, but that was no easy feat persuading the industry their solution was Read more