Key Considerations when Building a DTC Healthcare Brand

 

Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce strategies allowed for easy funneling of consumers into their services, and data out of IBM’s U.S. retail index from mid-August of 2020 shows the pandemic accelerated digital shopping growth by five years.

But how did this growth manifest in the healthcare space?

To find out, Voice of B2B Daniel Litwin was joined on this episode of MarketScale TV by Locke Bio Founder Cathy Tie. Locke Bio is focusing on bridging the ecommerce and healthcare gap and helping North American companies launch direct-to-consumer digital health and pharmaceutical brands.

Recent success stories in this intersection of DTC and healthcare include companies like Hims and PillPack, which was purchased by Amazon in an effort to develop a robust pharmaceutical delivery infrastructure. So, how did these players find success in the field? What made their business model sustainable?

Watch the entire episode to hear Tie’s insights and the key considerations for healthcare brands looking to go DTC.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Vogel
Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

Read More
MedPAC
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 19, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More
baseball game
Sixth Inning- What are the Stages Where Your Business Takes Place?
July 18, 2024

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

Read More
skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

Read More