2022 – Past Episodes
Over 89% of digital businesses are now investing in personalization marketing tactics. An individualized approach is said to hook the consumer, invite more interaction, and help boost sales. But investing in an individualized campaign is costly and it might not be all it’s made up to be. How should companies invest in their future […]
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2022 - Past Episodes
Achieving Transparency in the Startup Business Model
With the successes of businesses and companies like Facebook, Apple, and Uber, startups are more common than ever, as many niche markets with a startup business model have proven to be lucrative. But starting a new business idea and finding success within it doesn’t happen overnight. In fact, failure is more likely because getting […]
2022 - Past Episodes
From Garment to 3D: How Digital Fashion Came into the Spotlight
Digital fashion is the latest rage in the fashion industry at the moment. According to The Digital Speaker, in recent years fashion houses have been working with gaming developers to produce fashion in 3D. This trend has been around for a while, but it really picked up steam during pandemic lockdowns, says Forbes. As […]
2022 - Past Episodes
Conquering the eCommerce Return Avalanche
The rise in online ordering during the pandemic created an inevitable side effect: returns. Retail returns rose an average of 16.6% in 2021 versus 10.6% in 2020, according to the National Retail Federation and Appraise Retail. That equals $761 billion in returned merchandise, creating a dilemma for retailers and logistical concerns for shippers. Christine […]
2022 - Past Episodes
Hitting Your Consumer Through Linear and CTV
Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]
2022 - Past Episodes
Brands Who Want to Understand Web 3.0
Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Business Review poll found nearly 70% of respondents did not know what “Web3” meant. So, how do brands build […]
2022 - Past Episodes
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On […]
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5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers. By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]
Secure Health Data and Services with Workforce and Regulatory Enhancements
The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]