How AI & AR Try-On Technology is Impacting All Shopping Channels

AI & AR (augmented reality) Try-On technology makes shopping for fashion, beauty, and skin care products fun. Leading the charge in this AI & AR space is Wayne Liu, Chief Growth Officer, and President of Perfect Corp. For the past several years, Perfect Corp has stood as an industry leader in AI & AR for the beauty, skincare, and fashion space, and the technology keeps pushing boundaries.

Before AR, a person could only try makeup by going to the store and putting on a sample. “That’s why virtual try-on is really the one people can use,” Liu said of the technology’s growth over the past decade. And what was a fun way to try out a virtual look on one’s phone from home became a necessity to sell such products during the pandemic when shopping in-store wasn’t always available to shoppers.

Customers enjoyed Perfect Corp’s makeup solutions so much that they soon asked for AR solutions for hair and skin care. “And with skin care, the approach is different because it’s not really ‘try on,’” Liu said. “It’s more diagnostic. So, that’s where we started using AI, vision intelligence, and machine learning to learn how your skin looks and make recommendations.” Perfect Corp partners with its major skin care customers to tap into their expertise, better understand the skin and perfect the AI learnings.

Because many makeup and skincare companies also offer fashion accessories, Perfect Corp began offering fashion tech in the past year. When a customer gives Liu and his team a challenge, their response is, ‘challenge accepted.’

Liu said Perfect Corp offers their technology as a software as a service model, and its licensed technology is customizable. “So, even if two companies license the same technology when they present this to their customers, their customers see different things. They (the customer) can customize the UI and UX on top of our technology.”

More Stories Like This:

The Metaverse is a Brand’s “Betterverse”

AI is Driving Market Personalization

Follow us on social media for the latest updates in B2B!

Image

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More