The Metaverse is a Brand’s “Betterverse”

Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products in the virtual and physical world simultaneously.

Hochberg believes that the term Metaverse should not be synonymous with confusing. If Hochberg gets his way, people could soon think of the Metaverse as synonymous with a different word: opportunity.

“If you are a brand of any nature, from entertainment to sports, you now thought you had your business organized,” Hochberg said. “You were in E-comm, and you were in retail, and you did events at South by Southwest, and maybe you had a catalog, and you did social, and maybe if you were really advanced, you did live streaming. Today you wake up, and you’re like, wow, we thought we were an omnipresent brand, and all of a sudden, we are not because we are missing out on hundreds and hundreds of millions of consumers that are spending hundreds of hours a month on platforms like Roblox, Sandblox. Decentraland, etc.”

Virtual Brand Group brings companies into this brand-new world of the Metaverse. “We operate their businesses in the Metaverse,” Hochberg said. “We take all the operational risk by becoming a licensee of them and then building out their presence in first Roblox, or Sandbox. Then we operate a proprietary set of technology that allows us to create the assets once, and then spin them into any way we possibly can.”

One question remains whether the Metaverse will become an open or walled platform. Now, it appears as if there is room for both options. “The Metaverse is a series of technologies that people are using to build various experiences with different economic models,” Hochberg said. But while the opportunity door is open, brands should explore those options.

More Stories Like This:

Will It Be Possible to Create A Fully Autonomous Store?

The Future of eCcommerce Platforms in the Gaming Ecosystem

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More