The Future of Online Retail: E-commerce, I-commerce, and Overhead with Dedrick Boyd


Imagine a world of commerce where you can see what an item of clothing will actually look like on you without having to physically go into the store. It may seem crazy, but that very well could be in the future of online retail with the development of Web3, especially as retailers explore going headless. Headless commerce means the frontend of a website, or the presentation aspect, is separated from the backend components, or the functional aspects of the retail such as pricing.  

So, how will retailers make the jump from current Web2 to Web3 to allow for these changes? 

On today’s episode of What Just Happened, Host Christine Russo speaks with Dedrick Boyd, Founder and CEO of TechSparq, to tease out an illustration of the future online retail experience. 

TechSparq focuses on the sportswear sub niche and is working on breaking into the luxury apparel domain. Clients call TechSparq to upgrade their platforms and add features and integration work. “We have historically always been able to tackle complex integrations,” Boyd stated. “Projects where they are in trouble or that require a little bit more hand holding, that’s where we work really well,” he continued. 

Russo and Boyd also discussed… 

  • Why so few retailers go headless 
  • An illustration of what a Web3 commerce experience might look like 
  • Projections on how e-commerce and I-commerce will collaborate for customer experiences 

Boyd provided a peek into what he thinks Web3 retail experiences may entail. “Web3 is going to be all about community. I think in Web3, you’ll still have images, but I think being able to see the product—move it around, spin it around, a 3D rendition of it…When you’re in the information phase, I see that I-commerce being literally jumping way to the forefront to explore, get opinions, share, and commune and talk about it.”  

Boyd is CEO of TechSparq and works with Fortune 1000 sportswear retailers and companies to make their sales and marketing more effective and cost-efficient through immersive commerce experiences. 

Follow us on social media for the latest updates in B2B!


supply chain visibility and efficiency
Enhancing Supply Chain Visibility and Efficiency Through Radio Communications
November 29, 2023

While the logistics industry often gravitates toward cutting-edge technology, Wesley Boyce, an Assistant Professor of Practice in Supply Chain Management and Analytics at the University of Nebraska-Lincoln, brings to light the enduring significance of radio communication. In a world enthralled by digital innovation, he argues that the simplicity of radios could be their greatest […]

Read More
commerce hub
GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub
November 29, 2023

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC’s omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer’s demands. But what does this mean for the future of retail? “Retail Refined,” hosted by Melissa Gonzalez, welcomes Nate […]

Read More
Lake Powell
Exploring the Splendor of Lake Powell with Up Lake Adventures
November 29, 2023

Delving into the serene beauty of Lake Powell, the Icom Podcast “Radios in Action” pairs the thrill of personal watercraft adventures with the crucial use of marine radios. Host Ray Novak and Bob Reed, the Manager of Up Lake Adventures, discuss the enthralling experiences offered by Up Lake Adventures in Utah’s majestic landscapes. In […]

Read More