The Future of Online Retail: E-commerce, I-commerce, and Overhead with Dedrick Boyd

CR
Christine Russo
Nov 23, 2022
Learn more
apparel E-commerce I-commerce sportswear

 

Imagine a world of commerce where you can see what an item of clothing will actually look like on you without having to physically go into the store. It may seem crazy, but that very well could be in the future of online retail with the development of Web3, especially as retailers explore going headless. Headless commerce means the frontend of a website, or the presentation aspect, is separated from the backend components, or the functional aspects of the retail such as pricing.  

So, how will retailers make the jump from current Web2 to Web3 to allow for these changes? 

On today’s episode of What Just Happened, Host Christine Russo speaks with Dedrick Boyd, Founder and CEO of TechSparq, to tease out an illustration of the future online retail experience. 

TechSparq focuses on the sportswear sub niche and is working on breaking into the luxury apparel domain. Clients call TechSparq to upgrade their platforms and add features and integration work. “We have historically always been able to tackle complex integrations,” Boyd stated. “Projects where they are in trouble or that require a little bit more hand holding, that’s where we work really well,” he continued. 

Russo and Boyd also discussed… 

  • Why so few retailers go headless 
  • An illustration of what a Web3 commerce experience might look like 
  • Projections on how e-commerce and I-commerce will collaborate for customer experiences 

Boyd provided a peek into what he thinks Web3 retail experiences may entail. “Web3 is going to be all about community. I think in Web3, you’ll still have images, but I think being able to see the product—move it around, spin it around, a 3D rendition of it…When you’re in the information phase, I see that I-commerce being literally jumping way to the forefront to explore, get opinions, share, and commune and talk about it.”  

Boyd is CEO of TechSparq and works with Fortune 1000 sportswear retailers and companies to make their sales and marketing more effective and cost-efficient through immersive commerce experiences. 

Follow us on social media for the latest updates in B2B!

Image

Latest

Applied Digital
Workforce, Housing, and Growth: How Applied Digital Is Revitalizing a Rural Town Through AI Infrastructure
July 15, 2025

As AI infrastructure spreads beyond tech hubs and into America’s heartland, companies face a new imperative: not just to build facilities—but to build trust, local partnerships, and long-term value for the communities that host them. In Ellendale, North Dakota, Applied Digital’s Polaris Forge 1 campus has become a case study in what rural revitalization…

Read More
Sepsis
Challenges of Identifying and Reducing Sepsis Mortality – Episode 2
July 15, 2025

Michael Rothman explores the complexities of sepsis identification and management, highlighting the challenges posed by varying definitions and clinical pathways. He discusses the ineffectiveness of current sepsis screening protocols, which often yield high false-positive rates and fail to reduce mortality meaningfully. The episode concludes by questioning the focus on sepsis-specific initiatives and suggesting that more…

Read More
engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More
hvacr
Women in HVACR Are Driving Change Across the Skilled Trades
July 15, 2025

Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…

Read More
Related
Commerce media
Software & Technology
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025
bringing hospitality to retail
Healthcare
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello
June 11, 2025

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Read More
LEGO
Healthcare
How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit
May 29, 2025

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With…

Read More