The Future of Online Retail: E-commerce, I-commerce, and Overhead with Dedrick Boyd

CR
Christine Russo
Nov 23, 2022
Learn more
apparel E-commerce I-commerce sportswear
Share this post

 

Imagine a world of commerce where you can see what an item of clothing will actually look like on you without having to physically go into the store. It may seem crazy, but that very well could be in the future of online retail with the development of Web3, especially as retailers explore going headless. Headless commerce means the frontend of a website, or the presentation aspect, is separated from the backend components, or the functional aspects of the retail such as pricing.  

So, how will retailers make the jump from current Web2 to Web3 to allow for these changes? 

On today’s episode of What Just Happened, Host Christine Russo speaks with Dedrick Boyd, Founder and CEO of TechSparq, to tease out an illustration of the future online retail experience. 

TechSparq focuses on the sportswear sub niche and is working on breaking into the luxury apparel domain. Clients call TechSparq to upgrade their platforms and add features and integration work. “We have historically always been able to tackle complex integrations,” Boyd stated. “Projects where they are in trouble or that require a little bit more hand holding, that’s where we work really well,” he continued. 

Russo and Boyd also discussed… 

  • Why so few retailers go headless 
  • An illustration of what a Web3 commerce experience might look like 
  • Projections on how e-commerce and I-commerce will collaborate for customer experiences 

Boyd provided a peek into what he thinks Web3 retail experiences may entail. “Web3 is going to be all about community. I think in Web3, you’ll still have images, but I think being able to see the product—move it around, spin it around, a 3D rendition of it…When you’re in the information phase, I see that I-commerce being literally jumping way to the forefront to explore, get opinions, share, and commune and talk about it.”  

Boyd is CEO of TechSparq and works with Fortune 1000 sportswear retailers and companies to make their sales and marketing more effective and cost-efficient through immersive commerce experiences. 

Follow us on social media for the latest updates in B2B!

Image

Latest

education sector
Education Sector Needs to Focus on Tailoring Solutions to Meet Student and Teacher Needs
October 4, 2024

The education sector is facing unprecedented challenges, with the pandemic further exposing long-standing issues like teacher burnout, mass exits from the profession, and the quest to find the right teaching tools. A recent National Education Association (NEA) survey found that 55% of educators are considering leaving the profession earlier than planned due to pandemic-related…

Read More
Ellendale AI
September 2024 Update on Applied Digital’s Cutting-Edge Ellendale AI Data Center
October 3, 2024

In the September update, we get an exciting sneak peek at the progress of the utility substation and three levels of Applied Digital’s Ellendale AI Data Center in North Dakota. This cutting-edge facility, spanning 363,000 square feet and built to handle a 100MW IT load, is designed to meet the intense demands of AI…

Read More
Community and belonging
Community and Belonging in the DisruptED World of Education
October 2, 2024

Creating a sense of community and belonging in education has never been more important, especially with online learning and AI-driven platforms reshaping the ways students engage with educational content. Research shows that a sense of purpose and belonging can significantly impact student success, improving both academic outcomes and overall well-being. With institutions navigating post-pandemic…

Read More
Demystifying Self-Funded Benefits Can Forge a New Path for Employers
October 2, 2024

Healthcare costs are skyrocketing in the U.S., placing significant pressure on both businesses and individuals. With health insurance premiums on the rise, businesses are searching for innovative solutions to manage these escalating expenses. As traditional fully-insured models become less sustainable, more employers are turning to self-funded benefits as a way to take control of…

Read More
Related
inclusivity
Software & Technology
Milani Cosmetics Redefines Beauty Standards with a Commitment to Inclusivity, Innovation, and Cross-Generational Appeal
September 25, 2024
AI retail experience
Healthcare
AI Retail Experience Revolutionizes Shopping with Personalized Recommendations, Multilingual Support, and Anti-Counterfeiting Technology
September 17, 2024

AI is revolutionizing nearly every aspect of our lives, and retail is no exception. Traditional commerce, once dominated by in-store interactions, has shifted toward e-commerce, yet the online experience often lacks the nuanced guidance of a knowledgeable salesperson. With advancements in Generative AI (Gen AI), this gap is closing, transforming the retail experience through…

Read More
Healthcare
The Rise and Rise of Retail Media Networks
September 16, 2024

Retail media networks (RMNs) are transforming the advertising landscape by enabling retailers to leverage their first-party data to directly connect with consumers. In a recent episode of What Just Happened on MarketScale, host Christine Russo spoke with Brian Gleason, CRO & President of Retail Media at Criteo, and Kristi Argyilan, VP of Retail Media at…

Read More