What is Apteo, and how is Consumer Data Evolving?

Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers.

On this episode of “What Just Happened?”, host Christine Russo speaks with Shanif Dhanani, CEO and Co-founder of Apteo.co about how delivering personalized content is key to the bottom line. It increases customer loyalty, return purchases, order conversions, and average order values. Step one is gathering data, and step two is understanding and implementing insights where it’s most impactful. With new technologies, the bandwidth of work is reduced significantly. Bidnamic suggests that significant changes are coming to how we browse Chrome in 2024. Google announced that it is phasing out the use of third-party cookies. Changes like this mean that targeted advertising will be less intrusive, and marketers will have to rely on first-party data.

“This is probably going to be as big of an impact as the Facebook iOS privacy Updates. If you’re a brand, prepare for that now. Start capturing your own first-party data,” said Dhanani.

Dhanani and Russo discuss…

● Gathering, understanding, and implementing consumer data.

● Chrome is eliminating the use of third-party cookies in 2024.

● Using insights from data is key to making marketing campaigns more personal.

Dhanani is helping small and medium-sized businesses (SMBs) ensure their marketing campaigns are backed by data that encourage sales.

“We personalize things so that your customers see the content, the products, the collections—whatever it is—that’s most relevant to them. That’s the 100,000-foot overview,” said Dhanani.

The data is there and has been there for the taking, but the understanding and use of it could be improved by marketers. Apteo’s appeal is that it’s user-friendly and all-encompassing. From emails and SMS campaigns to website content and Facebook ads, Apteo helps its clients ensure that the right shopper receives the relevant messages.

Follow us on social media for the latest updates in B2B!

Image

Latest

AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More