Articles by tag: personalization
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Closing the Loop: Our Sustainable Commitment to Circular Economy
This video focuses on EcoLOK4, a groundbreaking product by CONTROLTEK that exemplifies innovation in sustainability. It highlights the process of transforming landfill waste into new deposit bags, with 90% of each bag’s material being repurposed trash. This initiative not only reduces waste but also closes the sustainability loop, demonstrating CONTROLTEK’s commitment to environmentally friendly […]
From DJ to HVAC Digital Media Dynamo: Combining of Digital Media and Skilled Trades with Clifton Beck
Straight Outta Crumpton hosts Greg Crumpton and Gabrielle Bar delve into the evolving world of digital media skilled trades with Clifton Beck, Manager of Digital Media at the ESCO Institute. This episode offers a unique perspective on integrating digital media into traditional trades, highlighting the importance of adapting to technological advancements in the industry. […]
Contract Life Cycle Management is Coming Out on Top, as Healthcare Providers Increasingly Rely on the Tool
The healthcare industry is undergoing a significant transformation, driven by the need to improve patient experiences, access, and outcomes. Amidst this shift, contract lifecycle management (CLM) is emerging as a critical tool for healthcare providers. With the increasing pressure on cost management and compliance, healthcare organizations are seeking solutions that streamline operations and enhance […]
B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms
In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]
Can the Gut Microbiome be the Answer to Personalized Healthcare?
Gut health awareness has been playing a pivotal role in the improvement of health as more and more people begin to prioritize the state of microbiome in their bodies. Health experts say that the gut provides an answer to someone’s health, particularly, their digestion and mood, according to Hopkins Medicine. Additionally, the body’s immune system […]
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On […]
How Brick and Mortar Stores Will Personalize the Guest Experience
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest […]
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
Elevating the Customer Experience through Bank Branch Digital Transformation
Banks are a constant – they loom on urban corners and dot rural towns, providing necessary financial services to their customers. However, they’re also rigid, often resulting in slower adaptation of new technologies. In today’s world of heightened consumer expectations and the desire for more personalized and automated experiences, that’s no longer an option. Even […]
How Can Retailers Capitalize on Purchase Data?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Acquiring data is step one; understanding it and acting on it is what really matters. With […]
Recent QSR Moves as Digital Ordering Continues to Soar
As the pandemic and social distancing persist, more and more daily activities have gone virtual. When it comes to meal-time decisions, convenience is key for customers. With the limitations the pandemic has put in place, what’s the most convenient way to get healthy meals? Many city residents use food delivery services like UberEats, Postmates, GrubHub […]
Restaurant’s Digital Embrace Enhances Experiences
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. Digital channels were already gaining traction in the restaurant industry before the pandemic, but COVID-19 forced many restaurants to adopt […]
