Articles by tag: personalization

B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms

In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]

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Articles
Can the Gut Microbiome be the Answer to Personalized Healthcare?

Gut health awareness has been playing a pivotal role in the improvement of health as more and more people begin to prioritize the state of microbiome in their bodies. Health experts say that the gut provides an answer to someone’s health, particularly, their digestion and mood, according to Hopkins Medicine. Additionally, the body’s immune system […]

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2022 - Past Episodes
What is Apteo, and how is Consumer Data Evolving?

Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On […]

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2021 Retail Refined
How Brick and Mortar Stores Will Personalize the Guest Experience

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest […]

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Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?

The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]

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Industrial IoT
Elevating the Customer Experience through Bank Branch Digital Transformation

Banks are a constant – they loom on urban corners and dot rural towns, providing necessary financial services to their customers. However, they’re also rigid, often resulting in slower adaptation of new technologies. In today’s world of heightened consumer expectations and the desire for more personalized and automated experiences, that’s no longer an option. Even […]

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Podcasts
How Can Retailers Capitalize on Purchase Data?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Acquiring data is step one; understanding it and acting on it is what really matters. With […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Articles
Recent QSR Moves as Digital Ordering Continues to Soar
February 18, 2021

As the pandemic and social distancing persist, more and more daily activities have gone virtual. When it comes to meal-time decisions, convenience is key for customers. With the limitations the pandemic has put in place, what’s the most convenient way to get healthy meals? Many city residents use food delivery services like UberEats, Postmates, GrubHub […]

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Restaurant’s Digital Embrace Enhances Experiences
January 19, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Digital channels were already gaining traction in the restaurant industry before the pandemic, but COVID-19 forced many restaurants to adopt […]

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What to Know About Creating a Hybrid and Digital Centered Education System in 2021
December 23, 2020

The education sector is in the midst of significant evolution. Shifting learning behaviors, demand for new skills, and changes to workforce dynamics have motivated a profound digital transformation to improve outcomes, economics, and accessibility of education. Now, this evolution has been accelerated. At the hand of a global health crisis, many education systems around the […]

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How to Reinforce a Customer-Centric Culture in B2B Businesses
October 21, 2020

It’s not too much of an exaggeration to say that a business can stand or fall on the strength of its customer service. But what are the best ways to reinforce your customer-centric culture?  Building your business around your customers may sound like a no-brainer, but it’s vital not to let complacency creep in. You’re […]

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Beyond Technology: How AI Is Making Digital Ordering More Personalized Than Ever
September 25, 2019

Like other industries affected by the growth of the experience economy, restaurants and QSRs are feeling the pressure to make the customer journey as frictionless as possible. Acrelec’s digital ordering technology solution helps make the customer experience easy, the kitchen more productive, and ultimately the restaurant more profitable. On this episode of Beyond Technology: […]

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Customer Curation in the Drive-Thru Market: How to Seamlessly Roll Out Personalized Tech
September 6, 2019

Technology has transformed the way we shop and make decisions. With a little bit of data, a transaction can be curated specifically to each customer. Drive-thru transactions are no exception to the trend, and food and beverage giants like McDonalds and Starbucks are investing heavily in customer personalization and decision technology for their drive-thru transactions. […]

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Want to Make Your Customers Feel Like a VIP? Personalize Their Experience
June 13, 2019

Retail shopping before the age of the Internet was a grand event. It meant heading out to socialize and relax with friends while catching up on life happenings. Today, as we have taken to doing these pastimes on the Internet, brick-and-mortar retail stores are having to adjust. What will bring modern customers into stores, […]

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One Screen or Two? Content Marketers Have to Decide
May 24, 2019

Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the store, consumers are looking for more interactive and engaging content. Unfortunately, not every marketer fully grasps how to use their digital signage to its fullest […]

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