Articles by tag: personalization
In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]
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Articles
Can the Gut Microbiome be the Answer to Personalized Healthcare?
Gut health awareness has been playing a pivotal role in the improvement of health as more and more people begin to prioritize the state of microbiome in their bodies. Health experts say that the gut provides an answer to someone’s health, particularly, their digestion and mood, according to Hopkins Medicine. Additionally, the body’s immune system […]
2022 - Past Episodes
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On […]
2021 Retail Refined
How Brick and Mortar Stores Will Personalize the Guest Experience
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest […]
Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
Industrial IoT
Elevating the Customer Experience through Bank Branch Digital Transformation
Banks are a constant – they loom on urban corners and dot rural towns, providing necessary financial services to their customers. However, they’re also rigid, often resulting in slower adaptation of new technologies. In today’s world of heightened consumer expectations and the desire for more personalized and automated experiences, that’s no longer an option. Even […]
Podcasts
How Can Retailers Capitalize on Purchase Data?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Acquiring data is step one; understanding it and acting on it is what really matters. With […]