Want to Make Your Customers Feel Like a VIP? Personalize Their Experience


Retail shopping before the age of the Internet was a grand event. It meant heading out to socialize and relax with friends while catching up on life happenings. Today, as we have taken to doing these pastimes on the Internet, brick-and-mortar retail stores are having to adjust.

What will bring modern customers into stores, and how can they secure their loyalty to come back? The answer–a curated, personalized shopping experience. To better understand this wired-in audience and their desires, retail stores are getting help from companies like Pocketstop. CEO of Pocketstop, Daniel Wagstaff dives deep into how collecting relevant data from shoppers can create a seamless VIP shopping experience.

This customized experience is precisely what contemporary customers crave. Pocketstop helps distill safely collected public data into relevant information, and then apply actionable marketing strategies that get customers in the store and keep them there.

Wagstaff describes the VIP customer experience, a data-personalized experience, as a “win-win.” The consumer wants to buy products catered for them while the store seeks to fulfill the customer’s exact needs. Data helps both parties achieve their goals. Wagstaff points out, “America isn’t slowing down on shopping.” Indeed, brick and mortar stores are not dying–They’re just undergoing a revolution.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


NYC Real Estate Investment Trends
NYC Discussion: Real Estate and Alts
December 5, 2023

Explore the evolving landscape of New York City’s real estate and alternative investments with Brandon Cooperman and Howard Altshuler in this insightful episode of Weaver: The Alternative Edge. Dive into the current trends, market forecasts, and strategic growth in the real estate sector. Key Points: NYC’s Office Real Estate market is a tale of haves […]

Read More
construction innovation
Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation
December 4, 2023

In an era where construction innovation is reshaping the industry, modular construction’s growth continues to rise. In this episode of Built Modular, Boxx Modular’s strategic expansion into Moncton, Atlantic Canada takes center stage. Host Gabrielle Bejarano welcomes Charles Landry and Ray Girouard to explore the implications of this venture. Bejarano, Landry, and Girouard discuss […]

Read More
Venture Fund Valuations
VC Investment Valuations Podcast
December 4, 2023

In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]

Read More