Articles by tag: Consumer Data
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On […]
Latest
Diving Into Data
The Sleeping Giant of Data Privacy
Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics. The price users pay for consumer electronics is usually not the […]
Podcasts
How Can Retailers Capitalize on Purchase Data?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Acquiring data is step one; understanding it and acting on it is what really matters. With […]
Food & Beverage
Driving Restaurant Reopening with Consumer Data
On this episode of The Main Course with host Barbara Castiglia, Castiglia was joined by Dara St. Louis, Senior Vice President and Founding Partner at Reach3 Insights. St. Louis has been in market research for more than two decades, and she now helps Reach3 Insights accomplish its mission to drive “transformational change that places […]