Breaking Down WGSN’s Consumer Marketing Insights from Cannes Lions

 

Cannes Lions is where creative excellence shines. The International Festival of Creativity, held since 1954, is where the world’s top-ranking agencies, brands, and creatives gather to share and collaborate. After a two-year festival hiatus due to the Covid-19 pandemic, the Cannes Lions roared again.

WGSN, a leader in consumer insights, was there at the festival to learn more. So, what has the industry been up to that will help shape the future? 

Joe McDonnell, Director of WGSN Insight, attended the conference and provided host Christine Russo, host of What Just Happened?, with a ringside seat to all the happenings of the festival and the fantastic creative consumer marketing trends making headways. One brand trend is the utilization of virtual ambassadors or digital influencers/avatars to launch their campaigns globally. 

Russo and McDonnell touch on several highlights from Cannes Lions: 

  • The strategy behind brands utilizing virtual influencers 
  • The role AI plays in creating and deploying virtual influencers 
  • How the creatives campaigns and ideas relate to commerce  

“It’s about trying to join the dots between everything from data through the culture,” McDonell said. “Seeing something inspirational, whether it’s a session or a piece of work, thinking that model or that piece of tech, or that consumer insight is exactly what we need in our business or with our clients.” 

McDonnell is an experienced marketing, communications, content, and partnership leader. As the current Director of Insight at WGSN, the world’s most prominent trend forecaster, McDonnell’s responsibilities include managing a team of 17 experts who create strategic content and research exploring innovations across the marketing, consumer, retail, gaming, and innovations space.

McDonnell provides expert commentary as a forecaster for the BBC, Bloomberg, Telegraph, Times, Guardian, US Chamber of Commerce, CGTV, Vogue, and WARC, while also being a keynote speaker at Cannes Lions, Outdoor Retailer, and SXSW. 

Follow us on social media for the latest updates in B2B!

Latest

Thanksgiving holiday weekend
Thanksgiving Holiday Weekend Proved the Omnichannel Customer Has Fully Matured
December 2, 2022

Now widely reported, last weekend’s Black Friday and Cyber Monday sales were record-breaking on all accounts. Nearly 200 million customers hit physical retail stores over the Thanksgiving holiday weekend according to NRF, a feat all of its own and a validation of the brick & mortar store in an age of omnichannel sales strategy. […]

Read More
travel and hospitality
Consumers Seek More Value from Travel and Hospitality
December 2, 2022

A recent report from PwC suggests that revenue for hotels will continue to go up over the coming months. This is great news for hoteliers who survived the 2020 pandemic and are looking to recoup costs. What’s more, studies also suggest that customers are happy to pay for these increased prices, even at inflated rates. […]

Read More
Colorado healthcare incentives
Are Colorado’s Crafty Healthcare Incentives an Effective Strategy to Lower State Care Costs?
December 2, 2022

Colorado has some of the most expensive healthcare in the U.S., which already spends more than any other country on administering healthcare. Some studies place it in the top half of most expensive states for care in the U.S., while others place it in the top 10. In 2018, for example, Colorado’s average price per […]

Read More