What Just Happened: Improving the Purchase Journey Through AI

 

Different shoppers search for products in unique ways. It’s estimated that 87% of shoppers start their purchase journey with online searches. Personalization is an incredibly effective tool. But how can online retailers implement the language of the user throughout their product descriptions, search results, and website?  

On this episode of What Just Happened? host, Christine Russo talks to Purva Gupta, Co-founder, and CEO of Lily AI, about retail search and customizing e-commerce experiences. 

Lily AI started in 2015 when Gupta and her business partner, Sowmiya Narayanan, understood the power of implementing a consumer’s emotional experience into the context of e-retail. Today, it is an enterprise-grade, AI-powered platform that “supercharges” online shopping. “This is mind-blowing, and everyone should have it,” said Russo.  

The power of Lily AI is that it is built from a foundation of data from the retailers’ customers. From the basics, it can be integrated into a retailer’s plethora of existing stacks. There is no ripping and re-building, which can be a considerable undertaking and setback for online sellers. Unfortunately, most of these stacks were built without the consumer at the center. Instead, retailers use the phrases they think consumers will use to search and shop.

“We’re the first company that’s saying, ‘let’s inject this back into the entire e-commerce value chain,’ so that you can truly keep the customer or consumer at the center of this value chain,” said Gupta.  

Lily AI implements the language of the consumer across the platform. The user’s language becomes a core part of the purchase details, search results, and recommended products. This customization is key to enhancing trust through relatability. Ultimately, smart wording results in increasing sales. Gupta and Russo talk about how… 

  • Custom language enhances the purchase journey and is a market advantage. 
  • Lily AI can be applied across existing platforms, there’s no re-build. 
  • To understand the unique client approach that Lily AI takes during implementation.  

 Reflecting on LilyAI, Gupta said, “[It] is the first CIP, or customer intent platform, where we can go and supercharge all of these different types of applications in the stack.”  

 Gupta received her BA in Economics at Shri Ram College of Commerce and her MBA in Finance at the Indian School of Business. Her career has taken her from Saatchi & Saatchi, to UNICEF, before launching Lily AI. Gupta is a Tory Burch Fellow and serves as a YPO member. 

Follow us on social media for the latest updates in B2B!

Image

Latest

Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

Read More
Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More