What Just Happened: Improving the Purchase Journey Through AI

 

Different shoppers search for products in unique ways. It’s estimated that 87% of shoppers start their purchase journey with online searches. Personalization is an incredibly effective tool. But how can online retailers implement the language of the user throughout their product descriptions, search results, and website?  

On this episode of What Just Happened? host, Christine Russo talks to Purva Gupta, Co-founder, and CEO of Lily AI, about retail search and customizing e-commerce experiences. 

Lily AI started in 2015 when Gupta and her business partner, Sowmiya Narayanan, understood the power of implementing a consumer’s emotional experience into the context of e-retail. Today, it is an enterprise-grade, AI-powered platform that “supercharges” online shopping. “This is mind-blowing, and everyone should have it,” said Russo.  

The power of Lily AI is that it is built from a foundation of data from the retailers’ customers. From the basics, it can be integrated into a retailer’s plethora of existing stacks. There is no ripping and re-building, which can be a considerable undertaking and setback for online sellers. Unfortunately, most of these stacks were built without the consumer at the center. Instead, retailers use the phrases they think consumers will use to search and shop.

“We’re the first company that’s saying, ‘let’s inject this back into the entire e-commerce value chain,’ so that you can truly keep the customer or consumer at the center of this value chain,” said Gupta.  

Lily AI implements the language of the consumer across the platform. The user’s language becomes a core part of the purchase details, search results, and recommended products. This customization is key to enhancing trust through relatability. Ultimately, smart wording results in increasing sales. Gupta and Russo talk about how… 

  • Custom language enhances the purchase journey and is a market advantage. 
  • Lily AI can be applied across existing platforms, there’s no re-build. 
  • To understand the unique client approach that Lily AI takes during implementation.  

 Reflecting on LilyAI, Gupta said, “[It] is the first CIP, or customer intent platform, where we can go and supercharge all of these different types of applications in the stack.”  

 Gupta received her BA in Economics at Shri Ram College of Commerce and her MBA in Finance at the Indian School of Business. Her career has taken her from Saatchi & Saatchi, to UNICEF, before launching Lily AI. Gupta is a Tory Burch Fellow and serves as a YPO member. 

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More