LinkedIn Ads Budget with AJ Wilcox

 

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated.

If your brand is well-known and your ad spend is for maintaining visibility with familiar audiences, LinkedIn should receive a smaller budget. AJ suggests a starting budget of $5,000 a month for any channel, yielding statistically significant results by month’s end.

However, the LinkedIn Ads budget depends on your target audience’s size. He warns that LinkedIn can lead to overspending and advises against using LinkedIn’s default bidding method, maximum delivery, and leaving audience expansion enabled, as these can inflate costs. 

Recent Episodes

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….

In high-stakes manufacturing, even a small misstep can cause serious injury and halt production entirely. When a spring-winding process in a commercial HVAC assembly line led to an operator injury, the stakes were painfully clear. That’s when customized engineering and collaborative problem-solving stepped in, turning a difficult moment into a transformational opportunity. With expertise from…