LinkedIn Ads Budget with AJ Wilcox

 

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated.

If your brand is well-known and your ad spend is for maintaining visibility with familiar audiences, LinkedIn should receive a smaller budget. AJ suggests a starting budget of $5,000 a month for any channel, yielding statistically significant results by month’s end.

However, the LinkedIn Ads budget depends on your target audience’s size. He warns that LinkedIn can lead to overspending and advises against using LinkedIn’s default bidding method, maximum delivery, and leaving audience expansion enabled, as these can inflate costs. 

Recent Episodes

Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Detroit is rewriting the rules of workforce development by betting on technology, community, and second chances. Far from a top-down solution, this workforce transformation is driven by grassroots innovation and partnerships that reflect the city’s resilience. As employers call for job-ready talent and traditional education pathways fall short, leaders in Detroit are asking: What…