LinkedIn Ads Budget with AJ Wilcox

 

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated.

If your brand is well-known and your ad spend is for maintaining visibility with familiar audiences, LinkedIn should receive a smaller budget. AJ suggests a starting budget of $5,000 a month for any channel, yielding statistically significant results by month’s end.

However, the LinkedIn Ads budget depends on your target audience’s size. He warns that LinkedIn can lead to overspending and advises against using LinkedIn’s default bidding method, maximum delivery, and leaving audience expansion enabled, as these can inflate costs. 

Recent Episodes

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

In today’s whiplash workplace—where startups scale fast, funding dries up faster, and employee expectations keep evolving—HR isn’t a back-office function anymore. The rise of fractional leadership, remote teams, and constant regulatory change has forced companies to rethink how they support people while still hitting business goals. Leaders are realizing that “culture issues” often trace…

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…