Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Scale with Sergio: Managing Operational Risk and Uncertainty

On this episode of Scale with Sergio, host Sergio Reyes was joined by Dr. Tyson Browning, TCU professor of operations management. The duo dove into a topic that’s been thrust into the spotlight in light of the spread of the novel coronavirus and the ensuing COVID-19 pandemic – how to best manage operational risk and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

On this episode of Scale with Sergio, host Sergio Reyes was joined by Dr. Tyson Browning, TCU professor of operations management.

The duo dove into a topic that’s been thrust into the spotlight in light of the spread of the novel coronavirus and the ensuing COVID-19 pandemic – how to best manage operational risk and uncertainty.

How well organizations were prepared for the unknown – or not prepared at all – has been revealed by the current period of uncertainty. But how, even if an organization came up short in this instance, can they prepare for the unknown that lies ahead?

First, the pair said, it’s key to outline some key distinctions.

“It’s important to distinguish uncertainty, which is all the stuff out there in the future that we don’t know exactly how it’s going to turn out … (from) risk and opportunity. There are a lot of uncertainties, but only some of them could have a negative impact, potentially, on our operation, supply chain, or project,” Browning said.

“We call these threatening, negative potential outcomes risks.”

While uncertainty and risk are certainly words that come with highly negative connotations, there are ways to navigate them.

“Overall, I like to use the kind of classical, standard five-step process for managing risk and opportunity,” Browning said. “It’s very general, and people use it more or less in many cases. It’s a good starting point.”

Those five steps are identifying risks and opportunities, assessing them, prioritizing them, responding to them, and continuing to monitor them.

To get a more in-depth idea of what goes into each step, listen to the entire episode.

Catch Up on Previous Episodes of Scale with Sergio!

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub