Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Scale with Sergio: Managing Operational Risk and Uncertainty

On this episode of Scale with Sergio, host Sergio Reyes was joined by Dr. Tyson Browning, TCU professor of operations management. The duo dove into a topic that’s been thrust into the spotlight in light of the spread of the novel coronavirus and the ensuing COVID-19 pandemic – how to best manage operational risk and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

On this episode of Scale with Sergio, host Sergio Reyes was joined by Dr. Tyson Browning, TCU professor of operations management.

The duo dove into a topic that’s been thrust into the spotlight in light of the spread of the novel coronavirus and the ensuing COVID-19 pandemic – how to best manage operational risk and uncertainty.

How well organizations were prepared for the unknown – or not prepared at all – has been revealed by the current period of uncertainty. But how, even if an organization came up short in this instance, can they prepare for the unknown that lies ahead?

First, the pair said, it’s key to outline some key distinctions.

“It’s important to distinguish uncertainty, which is all the stuff out there in the future that we don’t know exactly how it’s going to turn out … (from) risk and opportunity. There are a lot of uncertainties, but only some of them could have a negative impact, potentially, on our operation, supply chain, or project,” Browning said.

“We call these threatening, negative potential outcomes risks.”

While uncertainty and risk are certainly words that come with highly negative connotations, there are ways to navigate them.

“Overall, I like to use the kind of classical, standard five-step process for managing risk and opportunity,” Browning said. “It’s very general, and people use it more or less in many cases. It’s a good starting point.”

Those five steps are identifying risks and opportunities, assessing them, prioritizing them, responding to them, and continuing to monitor them.

To get a more in-depth idea of what goes into each step, listen to the entire episode.

Catch Up on Previous Episodes of Scale with Sergio!

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub