Recharging Marketing and Branding Strategies in a DisruptED World

February 16, 2024
Ron Stefanski

 

Traditional marketing and branding strategies quickly become obsolete in today’s fast-paced, technology-driven market. With the advent of 5G, AI, and an increasingly interconnected global landscape, businesses must rethink their approach to reaching consumers. Amidst this backdrop, the question arises: How can brands effectively communicate and connect with their audience in such a disrupted environment?

DisruptED, hosted by Ron J. Stefanski, welcomes Brandon Amaroso, the Founder & President at Electriq, to explore this question. This episode examines the challenges and opportunities presented by modern marketing platforms and the importance of leveraging technology to create meaningful brand experiences.

Stefanski and Amaroso’s conversation includes the following:

  • The Evolution of Marketing Strategies: How innovative, technology-driven approaches are replacing traditional marketing methods
  • The Importance of Authenticity and Personal Connection: Insights into how brands can maintain authenticity and build personal connections with their audience in a digital age
  • Strategies for Success in a Disrupted Market: Amaroso shares his journey from a college student to a Forbes 30 under 30 entrepreneur, highlighting the strategies that led to his success in digital marketing

Brandon Amaroso’s background is as compelling as his insights. A USC business school graduate, Amaroso quickly recognized the potential of SEO and digital marketing. His hands-on approach and willingness to learn propelled him from freelancing for small businesses to founding Electriq. Recognized by Forbes 30 under 30, Amaroso’s journey is a testament to the power of innovation, perseverance, and the right approach to technology in marketing.

Recent Episodes

data-driven tools
View episode

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

facing adversity head-on
View episode

Welcome to “Through the Storm,” where resilience and facing adversity head-on takes center stage. If you were to look up the word in the dictionary, you might just find a picture of Charmeachealle Moore, known affectionately as Mike Moore. His life story reads like a testament to unwavering determination and perseverance. Mike is a…

View episode

Mental health and a sense of belonging are critical issues in today’s workplaces. So much that it is essential to practice self-compassion and form a better understanding of cognitive diversity. Leaders today must navigate the complexities of fostering connection and reducing isolation among their teams. Recent studies indicate that 40 percent of employees feel…