Go Back

Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

Navigating the AI Wave in Event Technology

October 14, 2024
artificial intelligence (AI)
Cvent
event planning
Event Technology
+more
Aby Varma

 

In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

Topics Covered:

  • AI in Event Tech: How AI personalizes experiences for both attendees and planners.
  • Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.
  • AI’s Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.
  • AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.
  • Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.
  • Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.

Guest Bio 
Michael Sorensen is the Director of Product Management at Cvent, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaeljsorensen/.

Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:
https://www.linkedin.com/in/abyvarma.

Recent Episodes

intent
View episode

Thriving with Intent with Lauren Weggeman | Ep. 15 | Growthwell with Josh Byrd

The demands of today’s professional world have made work-life balance a vital conversation, especially for executives juggling career success and personal fulfillment. A recent study revealed that 77% of professionals experience burnout at some point, underscoring the need for living with clear intent. But how do successful executives maintain balance and prevent burnout? How…

Digital identity
View episode

How to Make Your Business Googleable: Managing Digital Identity with Dennis Yu

It’s long been known that internet users don’t usually dig too deep when looking for something. In fact, research shows that more than 99% don’t even venture beyond the first page of Google! And with AI-driven search tools becoming increasingly influential, business leaders are now challenged to master their digital identities across new platforms….

trace detection
View episode

Rapiscan Systems Leads the Way in Trace Detection with the Itemizer 5X

As security threats evolve, so does trace detection technology. At GSX 2024, David Spada, Senior Manager of Instrument Sales for the Americas at Rapiscan Systems, presents the Itemiser 5X, a next-generation system designed to detect nanogram-level particles of explosives and narcotics. The system offers portability, automatic calibration, and non-radioactive ionization, addressing modern security needs….