Navigating the AI Wave in Event Technology

 

In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

Topics Covered:

  • AI in Event Tech: How AI personalizes experiences for both attendees and planners.
  • Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.
  • AI’s Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.
  • AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.
  • Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.
  • Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.

Guest Bio 
Michael Sorensen is the Director of Product Management at Cvent, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaeljsorensen/.

Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:
https://www.linkedin.com/in/abyvarma.

Recent Episodes

Some people have a moment where they answer the call to do something incredibly challenging, and some people make a life out of it. Leah Goldstein is in the second camp. Here is her track record: World champion kickboxer, first-ever female Israeli Defense Force undercover police officer, 1998 duathlon Olympic qualifier, professional cyclist, published author…

Managing assets is an art. From understanding the nuanced details of investment-grade capability to comprehending the dynamics of leveraged finance, the task is complex. Yet, amidst the competition, one firm has embarked on a unique trajectory: Barrow Hanley Global Investors. Barrow Hanley: Unique in Its Market Space As a $55 billion asset manager across public…

Would you believe that mastering investment risk involves a similar approach to mastering chess? Both games require deep analysis, strategic thinking, and the ability to adapt to changing circumstances. We at Perpetual Asset Management take a strategic, thoughtful approach to managing risk, ensuring solid returns regardless of market fluctuations. Curious to know how we do…