People, Process, Service: What a Country’s Beer Selection Can Tell You About Its Economics

 

This week’s episode of People, Process, Service found hosts Bill Kasko, President and CEO of Frontline Source Group, and Tyler Kern, Publisher at MarketScale sitting down with economics professor, Bob Lawson, Director of the O’Neil Center for Global Markets and Freedom at Southern Methodist University. Lawson’s book, Socialism Sucks, was the topic of conversation.

Lawson and his fellow economist, Benjamin Powell, set out on a world tour of socialist countries to find out what works and what doesn’t about them. The results? Lawson appreciates the economic opportunities of America, and he won’t be teaching in Venezuela anytime soon. But the most important discovery for Lawson was, the beers in these socialist countries are terrible—and such few options.

To spice up the pot for this lively conversation, Kern, Kasko, and Lawson drank their way through the episode, sampling a dozen beers, while they each guessed what country from which each beer came. Kern’s strategy: guess Heineken®️ every time, and eventually, he’d be right.

So, what exactly makes a country Socialist? Lawson dispelled some myths for Kasko and Kern. Sweden and Canada may have socialized medicine, but they still have a free market economy. Even China enjoys the benefits of the free market, albeit with government control. Lawson described the process of writing Socialism Sucks, and he shared his stories of visits to socialist countries such as Cuba and Venezuela, where government economic control results in limited choice and freedoms. And one constant remained above all—the beer in the socialist countries Lawson visited, sucked.

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but by…

Read More
CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More