Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Private Health Insurers Must Evaluate Public Health Data

Is it in health insurance providers’ best interest to continue offering free COVID-19 test kits after it’s no longer mandated? Clearsurance.com health insurance expert, Melanie Musson, explores the need for data, evaluation, and making the best decision based on facts. COVID-19 Public Health Emergency In April 2022, the COVID-19 Public Health Emergency (PHE) was extended…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Is it in health insurance providers’ best interest to continue offering free COVID-19 test kits after it’s no longer mandated? Clearsurance.com health insurance expert, Melanie Musson, explores the need for data, evaluation, and making the best decision based on facts.

COVID-19 Public Health Emergency

In April 2022, the COVID-19 Public Health Emergency (PHE) was extended for 90 days, which expires around mid-July.

Georgetown University Health Policy Institute shared that the Biden administration has previously advised that they will give 60 days’ notice before the PHE expires. So, since there hasn’t been a notification, it’s expected that the administration will extend the PHE.

In January of 2022, the Health and Human Services Department announced that the Biden-Harris administration requires health insurance providers to cover the cost of at-home COVID-19 testing kits.

Even though it appears that health insurance providers will continue to be required to cover certain COVID-19 services like free testing kits in the short term, in the long term, the Public Health Emergency will end. So, insurance providers must weigh the benefits of continuing previously mandated coverages.

The Value of Data

Health insurance providers need to start collecting data now, so they have time to collect information and evaluate results. There are several factors that they should consider when developing a post-emergency plan of action.

First, they should consider the results of frequent testing. For example, if individuals test frequently, will they be more likely to quarantine following a positive test result than if they simply felt ill?

Second, providers should seek to prove whether frequent testing is proven to result in lower community spread and hospitalization rates? Since hospitalizations are so expensive, insurers could save a lot of money avoiding paying hospital claims. It would take a lot of testing kits covered at 100% to equal the cost of one hospitalization.

Third, insurers should seek to discover if the policy-holder response to suspected COVID-19 changes if testing kits are covered like other medical tests or are covered 100%. For example, it’s possible that if someone suspects they have COVID-19, they may be willing to pay a copayment for a testing kit but would be less likely to pick up a test if they don’t have symptoms.

Also, providers should consider whether upfront coverage is more effective than COVID-19 testing reimbursement is more effective than

Policyholder Response Should Influence Decisions

Some policyholders may take advantage of free testing and obtain tests for fun. Sometimes when they test, they may have a positive result that they wouldn’t have caught so early, which may help them avoid interacting with others and spreading COVID-19. But providers need to evaluate data to determine if this is conjecture or supported by facts.

The bottom line should be to discover if free testing decreases community spread and if it’s superior to partially covered tests regarding the outcome.

COVID-19 is here to stay, and if insurance providers determine the best way to handle testing, they can form the best policies, help save lives, and give policyholders the lowest premiums possible while maintaining solvency.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

The EU’s MDR delay buys time, but it won’t clear your commissioning bottleneck

The European Commission backed extending EU MDR transition deadlines to December 2027 and December 2028, Medical Design & Outsourcing reported. It buys time, not ramp-up capacity. Design News cites digital commissioning and machine digital twins to cut “power-on” surprises and speed validation and operator training.

  • 01If an EU portfolio includes Class III, December 2027 is now the planning anchor, but the internal gating item may shift to validation capacity and automation readiness, not paperwork.
  • 02Digital commissioning is becoming a procurement spec, not a buzzword, because it lets teams run DFM/DFA learning loops before hardware is built, which Design News notes is meant to reduce machine power-on surprises.

Sep 5, 2026

HCA’s Q1 was not about volume. It was about coverage and collecting cash

HCA Healthcare reaffirmed 2026 guidance after Q1 weather and a muted respiratory season cut adjusted EBITDA by about $180 million, according to HealthLeaders and Fierce Healthcare. Payer mix shifted fast. Exchange admissions fell about 15% and uninsured admissions rose about 16%, Fierce reported.

  • 01A mild flu season can be a margin event: HCA tied a 42% drop in respiratory admissions to a roughly $180M adjusted EBITDA hit (HealthLeaders, Fierce Healthcare).
  • 02The 2026 risk is sliding from demand to coverage: HCA cited a $600M–$900M full-year EBITDA headwind from exchange-related changes, with $150M already in Q1 (HealthLeaders, Fierce Healthcare).
  • 03Supplemental payments are becoming an operating capability, not a windfall: HCA said Q1 Medicaid program net benefit was about $200M vs $80M expected (HealthLeaders, Fierce Healthcare), putting state-by-state reimbursement strategy on the CFO’s critical path.

Sep 5, 2026

Dental practice exits are turning into multi-year projects, not last-year decisions

Dental practice exits are turning into multi-year projects, not last-year decisions

Associate-led dental practice successions can take 3–5+ years. Dental Economics says associate-to-buyout timelines often run three to five-plus years. That pushes revenue-cycle controls, buy-sell terms, and tax structure earlier, before a buyer appears.

  • 01A practical benchmark is emerging for succession: bringing in an associate with intent to buy can take a minimum of three years and often more than five, according to Dental Economics.
  • 02If accounts receivable looks “high,” it may be a bookkeeping and posting problem before it is a payer problem, a revenue-cycle diagnostic Group Dentistry Now says shows up frequently at scale.
  • 03Exit planning is now an operating system project: valuation, tax positioning, and transition support belong in the same workstream, because deal structure can lock in or foreclose tax options, per Dental Economics.

Sep 4, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512