Remote Work: Unintended Challenges and Dilemmas Explored by Experts

While remote work might seem like a fantastic way to build a company and retain employees, some unintended consequences come with it. In this episode of Location Cubed, Weaver’s Howard Altshuler, Partner-in-Charge, and Rob Nowak, Partner, talk about the strategies and dilemmas companies face in undertaking remote work.

Often, when a company changes location, there is an incentive behind the relocation, whether in the form of a tax break or cheaper real estate. But with the increase in the number of remote workers, local businesses experience fewer economic benefits as the result of such a move. Suppose a company relocates to Lower Manhattan with half of its employees working from the office and the other half working remotely. In that case, the remote workers would not be spending as much time or money in Lower Manhattan as those who go to the office. . Nowak admitted, “That’s gotta be a problem.”

In a more localized example, Altshuler recalled that a North Dallas area is being demolished and rebuilt. Goldman Sachs will be a prime tenant, bringing in upwards of 2500+ jobs to the company and receiving tax incentives as a result. But do we want these workers to be remote?

“You want those 2,500 or 5,000 people, whatever the number is, coming in every day, spending money in your district…going out to lunch, going out to dinner, going to events, otherwise providing some economic stimulus to the area,” said Nowak. But this issue is not often discussed. Altshuler agreed, “But you’re not hearing anything about that.”

From company executives, however, there are more and more calls to bring people back into the office. Altshuler said, “There are a lot of reasons for that. Culture is probably the biggest.” But how do companies incentivize this? Altshuler continued, “I think, obviously, the first thing is to lead by example.” If company executives start going into the office, people are likely to follow, and having a company culture where people want to be is also a huge incentive.

Recent Episodes

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…