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Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

The Future of Digital Experiences: AI’s Role in CMS and DXP

Aby Varma
June 27, 2024
artificial intelligence
Chameleon Collective
content management systems
digital experience platforms
+more

 

In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP). The discussion covers how AI is driving personalization, automation, and the future of AI-native products, offering marketers actionable insights for navigating this evolving landscape. 

Topics Covered:

  • Introduction to AI in CMS and DXP: Exploring how AI is revolutionizing content creation and user personalization in digital experiences. 
  • AI’s Impact on Personalization: Discovering how AI makes hyper-personalized experiences accessible for all businesses. 
  • Automation and Efficiency: Learning how AI slashes the time and complexity of content creation and development. 
  • Market Reactions and AI Integration: Examining early successes and challenges in integrating AI into existing CMS and DXP systems. 
  • Future of AI-Native Products: Uncovering the upcoming wave of AI-native products poised to disrupt the digital experience landscape. 
  • Headless and Composable Systems: Understanding the power of headless CMS and composable systems in delivering flexible, AI-driven digital experiences. 
  • Design to Development Workflows: Seeing how cutting-edge AI tools transform design concepts into functional code faster than ever. 
  • Implications for Agencies and In-House Teams: Finding out how AI reshapes team dynamics and the future of digital project management. 
  • Broader Market Trends: Grasping the importance of accurate data and governance in staying competitive in an AI-enhanced market. 
  • Future of Collaboration: Imagining a world where AI bridges the gap between content creators, marketers, and developers for seamless collaboration. 

Mark Demeny is a Senior Director of Product Management at Yext, focusing on their content management and adjacent offerings. He has been involved in content management for over two decades, with experiences ranging from consulting to client-side implementation to working at software vendors such as Sitecore, Optimizely and Contentful.  

 John Schneider is a fractional Chief Technology Officer at Chameleon Collective who has spent his career helping leading brands digitally transform customer experiences, specifically through the use of Digital Experience Management Platforms like Adobe Experience Manager, Sitecore and Optimizely. 

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