The Power of Communication for Trust and Relationship-Building

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

 

Communication in life and business has been evolving since the invention of language. Over the last year, how people communicate has certainly changed, but is it possible that many are better at it now? Talking about the power of communication in relationship-building, hosts Greg Crumpton and Tyler Kern welcome Michelle Miller, Strategic Accounts at Service Logic, to Straight Outta Crumpton.

Miller has been with Service Logic for a year after a previous career in the electrical world. She works with both customers and service providers, sharing how open communication has been key to success on complex projects.

“I really like a phone call, one-on-one conversation. It gives customers and service providers a comfort level that I’ll be there to help and answer questions along the way,” Miller shared.

Miller’s a strong believer in the power of two-way dialogue and conversations versus only emailing or texting. She also doesn’t mind video calls. “It’s putting a face with a name. it brings a more personal level to the relationship.”

Deep relationships and trust were once formed in face-to-face interactions. In a digital world, working with people from all over, communication takes many avenues. Still, as long as the communication is open and consistent, connections can be made.

Mastering communication between all parties helps Miller manage relationships to ensure that everyone is on the same page and working together for a common goal. Outside of communicating with external folks, she also noted that internal communication is critical as well.

Life and work will continue to adapt to new challenges, but communication, no matter the format, will always matter.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More