The Power of Communication for Trust and Relationship-Building

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

 

Communication in life and business has been evolving since the invention of language. Over the last year, how people communicate has certainly changed, but is it possible that many are better at it now? Talking about the power of communication in relationship-building, hosts Greg Crumpton and Tyler Kern welcome Michelle Miller, Strategic Accounts at Service Logic, to Straight Outta Crumpton.

Miller has been with Service Logic for a year after a previous career in the electrical world. She works with both customers and service providers, sharing how open communication has been key to success on complex projects.

“I really like a phone call, one-on-one conversation. It gives customers and service providers a comfort level that I’ll be there to help and answer questions along the way,” Miller shared.

Miller’s a strong believer in the power of two-way dialogue and conversations versus only emailing or texting. She also doesn’t mind video calls. “It’s putting a face with a name. it brings a more personal level to the relationship.”

Deep relationships and trust were once formed in face-to-face interactions. In a digital world, working with people from all over, communication takes many avenues. Still, as long as the communication is open and consistent, connections can be made.

Mastering communication between all parties helps Miller manage relationships to ensure that everyone is on the same page and working together for a common goal. Outside of communicating with external folks, she also noted that internal communication is critical as well.

Life and work will continue to adapt to new challenges, but communication, no matter the format, will always matter.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More