Understanding Mythology Deepens Creative Storytelling

Will Linn, Ph.D., is a Mythologist and founder of Mythouse.org. In college, Linn took a mythology class that tied together storytelling with ideas and themes Linn recognized from his philosophy class. Throw in a trip to Greece and a helping of Joseph Campbell, Linn quickly headed down his river of discovery to a career in mythology. He spoke with Adam Morrisey about this journey.

“Anything that you want to bring the power of story to, studying myth is like studying the really powerful stuff,” Linn said. “I wanted to tell stories, and I wanted to study philosophy. Studying myth, for me, was a convergence of the two.”

The origin of myths ties closely to religion. As Linn puts it, “One person’s myth is another person’s religion.” Regarding classic mythology, such as Greek mythology, the transformation of these myths from accepted truth to allegorical stories occurred when Christianity solidified in Europe, overtook Pagan religion, and deemed such previous belief systems as a false religion. Over time, those classic Greek tales became literature. “Now it’s consolidating the literature of a culture, and it’s helping create shared identities and nation around all this history,” Linn said.

In studying the mythology of different worlds and cultures, Linn said there are various similarities and traditions that one can trace between them all. And for Linn, that is the fascinating aspect of myths; not which truths are wrong or right, but what is consistent in all of them. And one notion that is common throughout all cultures, religions, and mythologies is love.

Mythologies find their way into everyone’s lives. People build myths from personal experiences, and those stories shape future interactions. “We get caught in other people’s stories and myths,” Linn said. “We’re all living myths already. We live in a myth. Nobody lives in the world. We all live in our stories of the world.”

More Stories Like This:

How Big Hotel Brands Are Missing the Mark with the Boutique Hotel Experience

How Do You Define the Entrepreneurial Mind Set?

Follow us on social media for the latest updates in B2B!

Image

Latest

AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More
Volvo
Inside the Next Era of Trucking: Volvo’s Vision for Autonomous Tech, Driver Experience, and Global Logistics
May 5, 2026

Supply chains are under pressure like never before—fuel prices are volatile, driver shortages persist, and new technologies are rewriting the rules in real time. In fact, at major U.S. truckload carriers, driver turnover has historically exceeded 90% annually—highlighting just how urgent it is to improve both efficiency and the driver experience. Trucking isn’t just…

Read More
healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More
Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More