Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

 

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected.

How can businesses unlock the full potential of email marketing for demand generation? What are the best practices, and how can they be implemented effectively?

Welcome to B2B Weekly with Tim Maitland. Filling in for Tim this week is Terry O’Connell, Director of Marketing for MarketScale. In this episode, Terry and Michael Maximoff, Founder of Belkins, discuss the power of email marketing and demand generation. We will explore best practices, the importance of drip campaigns, and the role of deliverability in reaching new audiences.

Key points of discussion include:

  • The importance of email marketing in demand generation.
  • Best practices for effective marketing.
  • The role of drip campaigns and deliverability in reaching new audiences.

Michael Maximoff is the co-founder and managing partner at Belkins, a leading demand generation platform. With his extensive experience and expertise in the field, he has helped numerous B2B businesses connect with prospects and set appointments using email as a medium.

Follow us on social media for the latest updates in B2B!

Image

Latest

sepsis
The Answers You Wanted On Sepsis – Episode 3
October 31, 2025

In episode three of The Michael Rothman Podcast, Dr. Rothman continues his deep dive into sepsis—a condition often misunderstood yet responsible for a significant portion of hospital deaths. Through data from a major northeastern hospital, he challenges traditional thinking: labeling a patient as “septic” isn’t what determines survival—their overall sickness is. Using the…

Read More
resilient leadership
How The Gentlemen’s Circle Is Redefining Resilient Leadership Through Accountability, Service, and Connection
October 31, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne once again talks to CEO, leadership educator, speaker, fitness professional and retired Marine, Marc Rodriguez, a man whose career embodies resilient leadership. Rodriguez, who first appeared on the show to share his journey from the Marine Corps to a CEO, returns to…

Read More
radio expedition
Into the Icy Unknown: Ironman Triathlete Dennis Ward Leads a Bold Radio Expedition to One of Earth’s Most Isolated Places
October 30, 2025

Few places on Earth are as remote—or as thrilling—as Bouvet Island. Located deep in the South Atlantic Ocean and often battered by fierce winds and icy seas, it’s one of the most isolated spots on the planet. Reaching it requires months of planning, physical endurance, and a daring spirit. For amateur radio operators, however, Bouvet…

Read More
Greenland Energy Company Is Leading Responsible Oil Development in Greenland’s Jameson Land Basin
October 30, 2025

The global conversation around oil is evolving—shaped by the forces of energy transition, geopolitical tension, and accelerating technology. Even as the world races toward decarbonization, demand for reliable, dispatchable energy continues to climb. Oil and gas together still supply just over half of global primary energy, underscoring their enduring role in the world’s power…

Read More