Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

 

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected.

How can businesses unlock the full potential of email marketing for demand generation? What are the best practices, and how can they be implemented effectively?

Welcome to B2B Weekly with Tim Maitland. Filling in for Tim this week is Terry O’Connell, Director of Marketing for MarketScale. In this episode, Terry and Michael Maximoff, Founder of Belkins, discuss the power of email marketing and demand generation. We will explore best practices, the importance of drip campaigns, and the role of deliverability in reaching new audiences.

Key points of discussion include:

  • The importance of email marketing in demand generation.
  • Best practices for effective marketing.
  • The role of drip campaigns and deliverability in reaching new audiences.

Michael Maximoff is the co-founder and managing partner at Belkins, a leading demand generation platform. With his extensive experience and expertise in the field, he has helped numerous B2B businesses connect with prospects and set appointments using email as a medium.

Follow us on social media for the latest updates in B2B!

Image

Latest

IC-SAT100
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

Read More
IP110H
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync
February 5, 2026

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

Read More
IP501H
The IP501H Brings Effortless, Wide-Area Communication to Your Team
February 4, 2026

Meet Icom’s IP501H, a cellular two-way radio built for instant wide-area communication over LTE (4G) and 3G networks. It works just like a traditional radio—supporting individual, group, and all-call conversations—without the need for repeaters or a dedicated IP network. With everything included in the box, the IP501H is designed for quick setup and fast…

Read More
IP730D
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026

Icom’s IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…

Read More