Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

 

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected.

How can businesses unlock the full potential of email marketing for demand generation? What are the best practices, and how can they be implemented effectively?

Welcome to B2B Weekly with Tim Maitland. Filling in for Tim this week is Terry O’Connell, Director of Marketing for MarketScale. In this episode, Terry and Michael Maximoff, Founder of Belkins, discuss the power of email marketing and demand generation. We will explore best practices, the importance of drip campaigns, and the role of deliverability in reaching new audiences.

Key points of discussion include:

  • The importance of email marketing in demand generation.
  • Best practices for effective marketing.
  • The role of drip campaigns and deliverability in reaching new audiences.

Michael Maximoff is the co-founder and managing partner at Belkins, a leading demand generation platform. With his extensive experience and expertise in the field, he has helped numerous B2B businesses connect with prospects and set appointments using email as a medium.

Follow us on social media for the latest updates in B2B!

Image

Latest

Detroit diaspora
Detroit Homecoming: The Event Driving Future Prosperity Through the Power of the Detroit Diaspora (Ep. 1 with Mary Kramer)
August 18, 2025

Detroit’s renewal is no longer a distant dream—it’s unfolding in real time. From reimagined neighborhoods to booming small businesses, the city’s momentum is visible on every corner. Major events, like recent large-scale sports and cultural gatherings, have showcased its vibrancy to hundreds of thousands of visitors. But the real engine of this revival may…

Read More
solar
Sol-Ark Turns Its Headquarters into a Real-World Proving Ground for Commercial Solar Innovation
August 15, 2025

The future of energy is often discussed in abstract terms, but Sol-Ark is turning that conversation into a living, breathing example. The company is transforming its own 300,000-square-foot headquarters into a fully operational proving ground for advanced commercial solar. Rather than merely selling technology, Sol-Ark is committing to use its own flagship innovations on-site—aligning energy…

Read More
metacognitive teaching strategies
Just Thinking: How Metacognitive Teaching Strategies Build Critical Thinking and Transfer Knowledge
August 15, 2025

In today’s rapidly changing world, effective leadership in education is about more than managing schools—it’s about inspiring a culture of thinking that empowers both teachers and students. As classrooms adapt to new technologies, diverse learning needs, and shifting societal demands, leaders have the responsibility to guide not just the acquisition of knowledge but the…

Read More
fleet lifecycle management
Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness
August 14, 2025

Volatile tariffs, inflationary pressures, and advances in fleet lifecycle management are forcing trucking executives to make strategic choices under uncertainty. The decision to replace or upgrade Class 8 trucks is no longer just about cost-per-month—it’s about lifecycle value, operational safety, compliance readiness, and long-term competitiveness. As the EV credit deadline approaches and OEMs release…

Read More