Articles by tag: ROI

Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui

  Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging Read more

Latest

People at Health Clubs
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
October 15, 2021
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county gym and fitness center Read more
AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
All Articles
Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021
  Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging Read more
Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more
How Flexible are Big Tech’s Hybrid Work Models?
July 13, 2021
Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense Read more
Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
June 4, 2020
  Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private Read more
How Solar Power Brings Benefits to Commercial Roofs
June 2, 2020
  Solar power, particularly on the roofs of commercial buildings, is obviously a way to promote sustainability – but what other benefits and incentives exist for companies looking to make Read more
Determining Marketing ROI for Esports and Emerging Platforms
November 15, 2019
Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of Read more
The Most Impactful Business and Industry Benefits of IoT
November 4, 2019
  On this episode of the Industrial IoT Podcast, Adam Livesay, co-founder, and CEO at Elevāt.IoT, joined host Geoffrey Short to discuss how businesses and industries are blending this Read more