Articles by tag: ROI
Keka Cobb, VP of Marketing and Demand Generation at Sunstone Partners, talks through the elements of the Lead Generation Plan Playbook in this Guide to B2B Marketing. She provides a step-by-step guide to creating a comprehensive lead generation plan. It includes a table of contents, frameworks, and tools to help understand and improve lead […]
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Articles
Unlock the Power of Email: Insider Tips on Email Marketing from Belkins
With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected. How can businesses unlock the full potential of email marketing for demand generation? What […]
Articles
LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI
AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when […]
Energy
Making the Most of KPIs Means a Sound Energy Management Strategy
A sound energy management strategy can help global industries with KPIs, such as increasing efficiency while reducing environmental impact. A 2020 study by Schneider Electric revealed that 87% of business leaders consider energy and sustainability KPIs essential in making informed and intelligent business decisions. But how do these KPIs translate to tangible value in […]
Inspired Banking
Inspired Banking: Connecting with Your Customers Through Self-Service Banking
The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he […]
Podcasts
Materializing Industry 4.0 Through Industrial Automation
Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry […]
Business Services
Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge
Commentary: “Marketing ROI” — scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is one of the most persistent challenges in the industry. Marketers are vocal about it, too. Marketing intelligence companies surveying marketers find that 80% of marketers self-report facing internal ROI […]
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Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]
Emotional Healing and Resilience: Dr. Ted Wiard’s Insights on ‘Through the Storm’
Navigating through significant personal loss and trauma requires more than just time; it demands emotional healing and resilience. The latest episode of Through the Storm tackles this complex topic with guest Dr. Ted Wiard, the Clinical Director and Founder of Golden Willow Counseling, who shares his profound experiences and professional expertise in overcoming life-altering […]
EdTech Solutions Need to Design Learning Environments Students Crave to Reduce Absenteeism
A recent TIME feature showcasing the world’s top edtech companies offers a glimpse into the innovations shaping education globally. Companies from Singapore, the UK, Brazil, China, and the U.S. are at the forefront, demonstrating the pivotal role educational technology plays in transforming learning environments. This shift is particularly timely, as the COVID-19 pandemic has […]
