Articles by tag: ROI

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected. How can businesses unlock the full potential of email marketing for demand generation? What […]

AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when […]

A sound energy management strategy can help global industries with KPIs, such as increasing efficiency while reducing environmental impact. A 2020 study by Schneider Electric revealed that 87% of business leaders consider energy and sustainability KPIs essential in making informed and intelligent business decisions. But how do these KPIs translate to tangible value in […]

The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he […]

Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry […]

Commentary: “Marketing ROI” — scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is one of the most persistent challenges in the industry. Marketers are vocal about it, too. Marketing intelligence companies surveying marketers find that 80% of marketers self-report facing internal ROI […]

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales […]

Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like? Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional […]

Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense of normalcy, Big Tech companies are beginning to change their tune on permanent work-from-home flexibility, as they decipher what range of hybrid work models […]