Articles by tag: ROI

Inspired Banking: Connecting with Your Customers Through Self-Service Banking

 The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and Read more


Go Paperless: Moving from a Manual to Electronic Tracking System
March 29, 2023

Many medical instruments are reusable, which has made tracking them through the sterilization process very important. These instruments often require inspection, maintenance, and sterilization to ensure maximum patient safety. Some healthcare facilities still track their instruments with paper and pen, exposing them to human error, credibility, time-consuming recalls, and boxes of archives that need to be stored. […]

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ProvenDB Goes All-In On Hedera and AlwaysNFT Helps Cover Your Assets
March 28, 2023

As it becomes more popular, blockchain is becoming known for one permanent feature: trust. Big tech corporations across the world, like IBM, are starting to use and build blockchains, not only for themselves but for their consumers. On the downside, popular blockchains like Ethereum can not only be expensive, but extremely variable, making it difficult […]

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Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
March 28, 2023

In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]

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Inspired Banking: Connecting with Your Customers Through Self-Service Banking
May 27, 2022

The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he […]

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Materializing Industry 4.0 Through Industrial Automation
February 10, 2022

Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry […]

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Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge
November 11, 2021

Commentary: “Marketing ROI” — scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is one of the most persistent challenges in the industry. Marketers are vocal about it, too. Marketing intelligence companies surveying marketers find that 80% of marketers self-report facing internal ROI […]

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Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales […]

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Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021

Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like? Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional […]

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How Flexible are Big Tech’s Hybrid Work Models?
July 13, 2021

Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense of normalcy, Big Tech companies are beginning to change their tune on permanent work-from-home flexibility, as they decipher what range of hybrid work models […]

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Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
June 4, 2020

Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash […]

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How Solar Power Brings Benefits to Commercial Roofs
June 2, 2020

Solar power, particularly on the roofs of commercial buildings, is obviously a way to promote sustainability – but what other benefits and incentives exist for companies looking to make the switch? On this episode of Rook Talks, a Fortis Warranty podcast, New Columbia Solar CEO Mike Healy joined Voice of B2B Daniel Litwin to […]

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Determining Marketing ROI for Esports and Emerging Platforms
November 15, 2019

Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of faith. Now though, especially in the age of social media, brands have the tools to precisely track how many eyeballs are on their […]

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