Articles by tag: ROI
Return on investment (ROI) remains the principal compass in the hospitality industry and in guiding new investments for hotel owners and operators. As costs escalate within the increasingly competitive environment, the focus on maximizing returns is crucial. As businesses grapple with economic uncertainties and shifts in consumer behavior, the spotlight turns to investments that…
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Articles
Unlock the Power of Email: Insider Tips on Email Marketing from Belkins
With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected. How can businesses unlock the full potential of email marketing for demand generation? What…
Articles
LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI
AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when…
Energy
Making the Most of KPIs Means a Sound Energy Management Strategy
A sound energy management strategy can help global industries with KPIs, such as increasing efficiency while reducing environmental impact. A 2020 study by Schneider Electric revealed that 87% of business leaders consider energy and sustainability KPIs essential in making informed and intelligent business decisions. But how do these KPIs translate to tangible value in…
Inspired Banking
Inspired Banking: Connecting with Your Customers Through Self-Service Banking
The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he…
Podcasts
Materializing Industry 4.0 Through Industrial Automation
Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry…
Business Services
Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge
Commentary: “Marketing ROI” — scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is one of the most persistent challenges in the industry. Marketers are vocal about it, too. Marketing intelligence companies surveying marketers find that 80% of marketers self-report facing internal ROI…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…