Articles by tag: ROI

Prioritizing Return on Investment in Hotel Investment and Decision-Making is Key to Staying Afloat

Calvin Tilokee, CEO and Creative Director of Revpar Media, discusses ROI is for hotels

Return on investment (ROI) remains the principal compass in the hospitality industry and in guiding new investments for hotel owners and operators. As costs escalate within the increasingly competitive environment, the focus on maximizing returns is crucial. As businesses grapple with economic uncertainties and shifts in consumer behavior, the spotlight turns to investments that…

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B2B Marketing Growth Engine - Sunstone Partners
Guide to B2B Marketing: Lead Generation Plan Playbook and Toolkit

Keka Cobb, VP of Marketing and Demand Generation at Sunstone Partners, talks through the elements of the Lead Generation Plan Playbook in this Guide to B2B Marketing. She provides a step-by-step guide to creating a comprehensive lead generation plan. It includes a table of contents, frameworks, and tools to help understand and improve lead…

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Articles
Unlock the Power of Email: Insider Tips on Email Marketing from Belkins

With the digital landscape constantly evolving, businesses are seeking effective ways to reach their target audience and generate leads. Email marketing remains a potent tool, with statistics showing that for every $1 spent, an average return of $42 is expected. How can businesses unlock the full potential of email marketing for demand generation? What…

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Articles
LinkedIn Ads Management: Why Do LinkedIn Ads Cost More And How To Ensure Good ROI

AJ Wilcox of B2Linked discusses LinkedIn Ads management and strategies for good ROI on this episode of the CoachYu show. LinkedIn established a $2 minimum bid to keep its platform spam-free, setting a high price bar for advertisers. As more advertisers find success on LinkedIn, competition increases, leading to rising costs. New ad inventory, created when…

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Energy
Making the Most of KPIs Means a Sound Energy Management Strategy

A sound energy management strategy can help global industries with KPIs, such as increasing efficiency while reducing environmental impact. A 2020 study by Schneider Electric revealed that 87% of business leaders consider energy and sustainability KPIs essential in making informed and intelligent business decisions. But how do these KPIs translate to tangible value in…

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Inspired Banking
Inspired Banking: Connecting with Your Customers Through Self-Service Banking

The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he…

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Podcasts
Materializing Industry 4.0 Through Industrial Automation

Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry…

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

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thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

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Other Articles
Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge
November 11, 2021

Commentary: “Marketing ROI” — scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is one of the most persistent challenges in the industry. Marketers are vocal about it, too. Marketing intelligence companies surveying marketers find that 80% of marketers self-report facing internal ROI…

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Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021

Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging trends, including AR, VR, and the metaverse, Haptic Feedback host Courtney Echerd spoke with Dan Cotting, Director of Emerging Technologies, and Dan Cui, VP Sales…

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Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021

Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like? Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels challenge traditional…

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How Flexible are Big Tech’s Hybrid Work Models?
July 13, 2021

Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense of normalcy, Big Tech companies are beginning to change their tune on permanent work-from-home flexibility, as they decipher what range of hybrid work models…

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Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
June 4, 2020

Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash…

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How Solar Power Brings Benefits to Commercial Roofs
June 2, 2020

Solar power, particularly on the roofs of commercial buildings, is obviously a way to promote sustainability – but what other benefits and incentives exist for companies looking to make the switch? On this episode of Rook Talks, a Fortis Warranty podcast, New Columbia Solar CEO Mike Healy joined Voice of B2B Daniel Litwin to…

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Determining Marketing ROI for Esports and Emerging Platforms
November 15, 2019

Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of faith. Now though, especially in the age of social media, brands have the tools to precisely track how many eyeballs are on their…

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The Most Impactful Business and Industry Benefits of IoT
November 4, 2019

On this episode of the Industrial IoT Podcast, Adam Livesay, co-founder, and CEO at Elevāt.IoT, joined host Geoffrey Short to discuss how businesses and industries are blending this technology into their machines and getting value out of it. Elevāt.IoT specializes in connecting fleets of machines and enabling the flow of data between operators, distributors,…

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