Articles by tag: ROI

Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge

Giving Marketers the Tools to Finally Conquer the Great "Marketing ROI" Challenge
  Commentary: "Marketing ROI" -- scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is Read more

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E.U. Whiskey Tariffs Are Lifted, But the Industry is Still On the Rocks
January 21, 2022
  The whiskey market is eager for a return to form. In 2018, in response to the U.S. steel and aluminum tariffs targeting the E.U. and ordered by former President Donald Trump, the European Read more
Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
What Defines "Success" for Safety Personnel?
What Defines “Success” for Safety Personnel?
January 21, 2022
The Safety Justice League is back and refreshed after a much-needed, restful holiday season. Jason squared (Jason Maldonado and Jason Lucas) joined Host Abby Ferri to dive into what success looks like Read more
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Giving Marketers the Tools to Finally Conquer the Great “Marketing ROI” Challenge
November 11, 2021
  Commentary: "Marketing ROI" -- scary words for marketing professionals, as getting a clear picture on how marketing campaigns directly relate to larger company KPIs is Read more
Haptic Feedback: The Importance of Emerging Technologies in Business Applications with Dan Cotting and Dan Cui
September 8, 2021
  Data is accessible in so many ways, and now there are technologies that can drive an even higher ROI for companies willing to make an investment. Discussing these emerging Read more
Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their Read more
How Flexible are Big Tech’s Hybrid Work Models?
July 13, 2021
Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense Read more
Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
June 4, 2020
  Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private Read more
How Solar Power Brings Benefits to Commercial Roofs
June 2, 2020
  Solar power, particularly on the roofs of commercial buildings, is obviously a way to promote sustainability – but what other benefits and incentives exist for companies looking to make Read more
Determining Marketing ROI for Esports and Emerging Platforms
November 15, 2019
Sports have always provided a strong advertising avenue for brands big and small. However, measuring the return on investment of an ad placement has always to some degree been a leap of Read more
The Most Impactful Business and Industry Benefits of IoT
November 4, 2019
  On this episode of the Industrial IoT Podcast, Adam Livesay, co-founder, and CEO at Elevāt.IoT, joined host Geoffrey Short to discuss how businesses and industries are blending this Read more